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Both Sides of the Table
MARCH 14, 2013
This article originally appeared on TechCrunch. Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Mostly it’s because your marketing campaigns suck.
InfoChachkie
JULY 14, 2011
If you haven’t already subscribed yet, subscribe now for free weekly Infochachkie articles! This is especially true for companies with expensive and complex products or services that are more consultative in nature, like insurance, financial services, home services, education and travel, etc. You’re right.
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Both Sides of the Table
MARCH 27, 2011
If you care about accessing customers, reaching an audience, communicating your vision, influencing people in your industry, marketing your services or just plain engaging in a dialog with others in your industry a blog is a great way to achieve this. Who are your customers, partners or suppliers? accessibility.
Berkonomics
MARCH 17, 2010
As the new generation of digital natives enters the work force, management is being pressed to open their networks and their thinking to allow social networking inside the firewall, workers who are more productive and comfortable anywhere but in a cubicle, and management of a virtual workforce. 1. A great smartphone. 9.
Both Sides of the Table
DECEMBER 5, 2010
Brands didn’t advertise their web pages they advertised “AOL Keywords.&# If you were a newly minted, venture-backed consumer Internet company you had to have a deal with AOL to reach your customers. By the mid-nineties we had the World Wide Web, which gave us a standard way to publish web pages using HTML.
Jason Nazar
MAY 2, 2016
Determine whether your business name needs to be trademarked, and if does Trademark it at the USPTO. Protect your written works and code through the Copyright Office. If you are inventing or creating a product, understand patents and register for one at the USPTO. Vet your idea with the idea checklist.
InfoChachkie
JANUARY 16, 2018
A version of this article previously appeared Forbes. Jim Semick: I’ve been launching and managing software products for 15 years now, going back to when you and I worked together at Expertcity before it was acquired by Citrix. I have always worked on early stage products. Jim Semick (left) with his Co-Founder, Greg Goodman.
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