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MyShape Article - Analyst Misses the Point

SoCal CTO

skip to main | skip to sidebar SoCal CTO Monday, March 12, 2007 MyShape Article - Analyst Misses the Point The NY Times did a piece today on MyShape, a start-up in Pasadena - Log in Your Measurements, and the Clothes May Fit. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0

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Perfect Market Unveils New Content Monetization Tool

socalTECH

Altadena-based Perfect Market , the Idealab startup which develops software which helps traditional publishers monetize their archival and current content, said today that it has unveiled a new tool it is calling The Vault. Pricing on the new tool was not released.

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Perfect Market Names Chief Strategy Officer

socalTECH

Perfect Market is developing software to automatically monetize long tail content from newspapers and other publishers, by matching their archive articles and applying SEO, social media, and other techniques--as well as matching advertisers--to that content. READ MORE>>.

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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). And they’re reading your press articles and thinking, “shit, they have everything figured out.&# I wrote about it in detail in this article. Read their articles.

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Guerilla Marketing, Brad Feld Style

InfoChachkie

This article originally appeared on Forbes HERE. If you haven't already subscribed yet, subscribe now for free weekly Infochachkie articles! Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. Brad Feld, Managing Director, Foundry Group.

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Innovation and Geography

SoCal CTO

that talked about a recent NY Times article When It Comes to Innovation, Geography Is Destiny. Reading the articles and the comments is probably worth it, but I personally think that the NY Times is overstating the advantage of being in Silicon Valley with a couple of exceptions. He has twenty years’ experience as a CTO.

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Why Your Marketing Campaign Sucks

Both Sides of the Table

This article originally appeared on TechCrunch. We provide strategic advice to digital media companies in a manner that reflects how corporate development is actually done. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches?

Marketing 389