Startup Professionals Musings

JANUARY 23, 2015

A while back in a blog article , I pointed out that none of these justify a startup business plan with little or no budget for marketing. In the book, Jaffe introduces three new sets of metrics for gauging progress: Medium-term metrics. As I mentioned, this framework is powerful, but none of these elements are free.

Marketing 100

Marketing Social Media Framework Media 100

Startup Professionals Musings

MAY 10, 2019

The classic example from several years ago was United Airlines not staying tuned in to social media, resulting in a unrecoverable customer problem causing great damage to their reputation, escalating to countless articles , and even a book, “ United Breaks Guitars.” Use business metrics and tools to tune your efforts.

Social Media 99

Social Media Media Tool Startup 99

Startup Professionals Musings

OCTOBER 20, 2013

A while back in a blog article , I pointed out that none of these justify a startup business plan with little or no budget for marketing. In the book, Jaffe introduces three new sets of metrics for gauging progress: Medium-term metrics. As I mentioned, this framework is powerful, but none of these elements are free.

Media 101

Media Marketing Startup Framework 101

Startup Professionals Musings

JUNE 28, 2019

In the popular press, it’s easy to find articles that will convince you that companies with a good culture, such as Google, do it by lavishing perks and benefits , including some combination of free meals, trips and parties, financial bonuses, gyms, and a dog-friendly environment.

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Competition Coach Case Study Statistics 76

SoCal CTO

FEBRUARY 20, 2007

that talked about a recent NY Times article When It Comes to Innovation, Geography Is Destiny. Reading the articles and the comments is probably worth it, but I personally think that the NY Times is overstating the advantage of being in Silicon Valley with a couple of exceptions. Marketing, Startups and Networking in Los Angeles.

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150

SoCal CTO

FEBRUARY 17, 2007

Im sure that many of you have read Guys article Ten Ways to Use LinkedIn. skip to main | skip to sidebar SoCal CTO Saturday, February 17, 2007 Where LinkedIn Works for Me Ive been a long time user of LinkedIn , but only recently have started getting the benefits I always expected. Marketing, Startups and Networking in Los Angeles.

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150

Steve Reich

JUNE 11, 2012

This is not an article about the high moral purpose and the nobility of listening to your customers. It is an article about how to make your company worth a fortune by listening to your customers. Why does Google dominate search? They obsess about having the best search out there. Why do so many of us have iPhones?

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Customer Custom Software Review SaaS 97

InfoChachkie

MAY 22, 2012

If you haven’t already subscribed yet, subscribe now for free weekly Infochachkie articles! Judiciously comment on articles they post to LinkedIn, retweet their tweets, vote up one of their Quora posts and establish a Google Alert on them and their firm. Prep Steps.

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Venture Capital Capital Research Customer 236

Xconomy

SEPTEMBER 23, 2016

The use of biological metrics and neuroscience in marketing is starting to expand to political research and campaign strategy-making. Users can read articles from both political factions if they want to break out of their personal filter bubbles. These influencers include bloggers, columnists, think tanks, and satirists.

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Technical Review News Social Media Startup 40

SoCal CTO

JANUARY 13, 2010

In this post, I want to look at just the question of when it makes sense to use Facebook Connect, Twitter Oauth, OpenID, Yahoo Browser-Based Authentication, Google Friend Connect or basically any of the other authentication mechanisms. Interestingly, they are not including Google Authentication. Take a look at Startup Metrics.

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Google Startup Yahoo Email 292

Both Sides of the Table

DECEMBER 27, 2011

I find it amusing when a journalist writes an article about a prominent startup (either privately held or preparing for an IPO) and decries that, “They’re not even profitable!” There are certain topics that even some of the best journalists can’t fully grok. One of them is profitability. Investors value growth.

Startup 418

Startup Venture Capital Sales Technical Review 418

Both Sides of the Table

JUNE 12, 2010

Google Analytics vs. Facebook’s new analytics tool. Company grew by more than “400% each year” for past few years [assume growth metric = revenues]. TechCrunch article. Metrics: 2.5mm members, 1,000 brands, 2,500 sale events to-date. Metrics: 50mm users (up from 40mm in Dec 2009), -Competition includes: Spotify , Last.fm.

Venture Capital 217

Venture Capital Capital Metrics Competition 217

SoCal Delicious

SEPTEMBER 22, 2008

First, let me recommend reading a previous blog, called omg I’m just a startup, I can’t do those fancy metrics. This likely means something like Google Analytics , although there is a very large universe of equivalent tools out there as well. Aggregate metrics. This blog is to address these questions. Engagement.

Startup 29

Startup IP Email Report 29

Both Sides of the Table

MAY 23, 2012

This article originally ran on PEHub. In an over-funding environment companies are encouraged to eschew revenues in a land grab to acquire eyeballs, clicks, page views or whatever other vanity metrics give VCs the false comfort that they’re sitting on a gold mine. They are frustrated by the past decade of subpar returns for the sector.

Venture Capital 347

Venture Capital Capital Technical Review Startup 347

Both Sides of the Table

JULY 19, 2011

It is open also in the same way that Google was open in its early days. Google started as a place where you came to be taken via links to other people’s websites. I know many of you don’t remember the context, but that was heresy when Google started. Google was duuumb. That’s the Google lesson.

Social Media 274

Social Media Google Media Startup 274