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PR Is A Passion Play That Cannot Be Outsourced

InfoChachkie

A version of this article previously appeared in the Wall Street Journal. Rather than directly explaining their value proposition with all the passion and heartfelt stridency that only an entrepreneur can deliver, they outsource this communication to a Public Relations (PR) firm. Sound crazy? Keep the Passion In-House. Thought not.

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7 Business Mistakes Serial Entrepreneurs Never Make (Twice)

InfoChachkie

Hopefully this article and the accompanying six-minute video will help you avoid learning these mission-critical lessons the hard way. If you haven’t already subscribed yet, subscribe now for free weekly Infochachkie articles! By the way, you may recall that at the outset of this article I promised to cover seven mistakes.

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In 15 Years From Now Half of US Universities May Be in Bankruptcy. My Surprise Discussion with @ClayChristensen

Both Sides of the Table

But “on capital employed” encourages companies to push more off balance sheet and thus into offshore & outsourced situations. We had a brief chat on his views of “Freemium.” ” He spoke about the early days of Napster & Kazaa where free music as open system thus hard to use.

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Marketing Mistakes Serial Entrepreneurs Only Make Once

InfoChachkie

A version of this article previously appeared in The Wall Street Journal. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! Moderate persistent can be purchased, but passion can never be outsourced. A startup''s marketing launch strategy should resemble an inverse funnel.

Marketing 247
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SCribe Newsletter October 2008

Technology Council

Check out the feature articles and the upcoming event schedule. Here are quick links to the feature articles in this issue: Magnify360 Wins VentureNet Best Of Show 5 Mistakes To Avoid When Building Your Startup “Out Of The Box” PR Tactics. Offshore Outsourcing is Dying…Long Live Hybrid Nearshore.

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Guerilla Marketing, Brad Feld Style

InfoChachkie

This article originally appeared on Forbes HERE. If you haven't already subscribed yet, subscribe now for free weekly Infochachkie articles! Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. Brad Feld, Managing Director, Foundry Group.

Marketing 234
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One of the Biggest Mistakes Enterprise Startups Make

Both Sides of the Table

This article initially appeared on TechCrunch. Why would you have your most important success factor (successful implementations) outsourced to a third-party where you don’t control quality and who is strictly mercenary (i.e. “We want low-touch or zero-touch businesses” was the mantra. I believe it’s flawed.

Startup 403