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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286
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8 Ways That Blogging Will Kickstart Your Startup

Startup Professionals Musings

Blogging is one of the best ways to do this and build a brand, even before you have a product or service. In this age of relationships, you, the entrepreneur, are a very important element of your new brand, and it’s never too early to start marketing the value of your expertise, insights and ideas. Let that ideal co-founder find you.

Blogging 110
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Retro: My Favorite Blog Post on Raising VC

Both Sides of the Table

On December 2nd, 2006 I wrote the blog post published later in this post when I was CEO of startup Koral about my experiences in pitching VCs. After my company was acquired by Salesforce.com I was asked to stop blogging and they took over my blog as an asset in the sale of the company. My blog was wiped out.

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Entrepreneurshit. The Blog Post on What It’s Really Like.

Both Sides of the Table

It’s what life was like as an entrepreneur. I plan to write about it early next year when we’re all through. But this is nothing like the stress of being an entrepreneur. What’s it really like being an entrepreneur? There is a difference between a Conference Ho and a successful entrepreneur.

Blogging 420
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7 Reasons to Start a Blog Before Shipping a Product

Startup Professionals Musings

million new pages added to the Internet every day, the biggest challenge for every entrepreneur is to get found, and get some credibility for a new startup. I can attest from experience that publishing a regular blog to properly showcase your offering, even before you have it, is a most cost effective approach in time and money.

Blogging 104
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A Blog Can Be A Startup’s Most Valuable Investment

Startup Professionals Musings

With the an estimated 150K new websites and 7M new pages added to the Internet every day, the biggest challenge for every entrepreneur is to get found, and get some credibility for a new startup. So finding time is hard, and good writing is simply not what most people do. Populate your team. Cultivate early customers.

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5 Tips For New Entrepreneurs Needing Investor Funding

Startup Professionals Musings

As a mentor to startups and new entrepreneurs, I continue to hear the refrain that business plans are no longer required for a new startup, since investors never read them anyway. For aspiring entrepreneurs, or if your last startup failed, it’s all about standing out above the crowd of others like you, and demonstrating your readiness.