Both Sides of the Table

JUNE 27, 2011

If I can help you avoid some of my first-time mistakes it would be a victory. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). It also helps to keep down issues with crowds getting too big, too early. Read their articles.

Marketing 380

Marketing Startup Press Technical Advisors 380

Both Sides of the Table

JULY 14, 2010

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. They’re tasked with doing … marketing. You get a lot of traffic – not always results.

Startup 323

Startup Press Development Team Review SEM 323

Both Sides of the Table

JANUARY 12, 2014

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. When I first started blogging Digg was still at its peak. Rebelling is simply a form of snobbery. So What is This Underbelly of Which You Speak?

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

DECEMBER 7, 2010

There are many more, but these should get you started: Create a professional website and blog. A blog is critical, and essentially free (your cost is creating content). A blog is critical, and essentially free (your cost is creating content). Use social media and Search Engine Marketing (SEM) to start.

Marketing 94

Marketing Startup Social Media SEM 94

Both Sides of the Table

NOVEMBER 22, 2009

I know that advertising is important to inform consumers of offers – the same reason many tech companies use SEM. Think about this – bands and stars helped bring people by the millions to MySpace. When Brad Feld lists a book on his blog with an affiliate link that he monetizes is that wrong?

Advertising 277

Advertising Technical Review GRP Partners Google 277

Both Sides of the Table

APRIL 4, 2011

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. How many through SEM? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. And the more public you can make your goals for these key metrics the better.

Metrics 346

Metrics Startup SEO Customer 346

InfoChachkie

OCTOBER 13, 2009

Search Engine Management (SEM) – Search marketing can be performed by anyone with a rudimentary understanding of Google AdWords. The key to effective SEM is diligent and vigilant review of the keywords and their respective effectiveness. . He is also the author of an award-winning entrepreneurial blog infoChachkie.com.

Web 2.0 222

Web 2.0 Web Sales Outsource Development 222

Tech Zulu Event

APRIL 24, 2013

He and his team didn’t stop there… they dug into SEM and affiliates among other practices in their toolkits. Additionally, they leveraged OEM partners to co-market it through free trails and optimized the landing pages to download the app or to become a Hulu Plus member. Richie is also an entrepreneur, connector and Investor.

Hulu 111

Hulu Startup Social Media Organization 111

Both Sides of the Table

APRIL 26, 2016

In general I find that raising large amounts of money when you haven’t figured it out ends up papering over problems more then helping solve fundamental issues in the business. So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC.

Metrics 150

Metrics Startup SaaS Course 150

InfoChachkie

DECEMBER 2, 2009

Unpaid Search – Never pay a consultant to help you achieve a higher search ranking. However, Search Engine Management (SEM) is not a “set and forget” exercise. You must apply dedicated resources to your SEM efforts, either in-house or via a trusted third-party partner, in order to maximize customers acquired from this channel.

Customer 164

Customer Custom Advertising SEM 164

Both Sides of the Table

MARCH 1, 2011

DJ’s couldn’t help but want to play his records. There has been all sorts of discussions about marketing on blogs lately. It also helps to start with a target demographic so you can focus your efforts. But when I write a blog post I always allocate a certain amount of time to having debates in the comments section.

Entrepreneur 398

Entrepreneur Startup Writing Blogging 398

Both Sides of the Table

MAY 15, 2010

StackOverflow is a free Q&A site for software developers, blending functionality from wikis, blogs, forums, and social voting (similar to Digg/Reddit); 7.1mm unique visitors per month; new funds will be used to build out engineering team and build out product. I first discovered it from Dharmesh Shah’s blog OnStartups.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285