Startup Professionals Musings

DECEMBER 8, 2021

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the almost 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Build your brand and expert visibility.

Social Media 142

Social Media Media Platform Customer 142

Both Sides of the Table

MAY 28, 2016

I’ve been online for nearly 30 years (yes, there was CompuServe and Prodigy before the www), blogging for 10 and using social media tools since the earliest days. The bad was that it seems like when I shared media on Facebook I wouldn’t get any heat initially so Twitter was my go to place to share my blog.

Social Media 240

Social Media Snapchat Media Blogging 240

socalTECH

MAY 9, 2011

San Diego-based Stocktwits , the stock-focused, online social media site headed by Howard Lindzon, has inked a new content deal with CNNMoney , the firm said today. Financial detail fo the deal were not disclosed.

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Content Social Media Blogging San Diego 133

Startup Professionals Musings

JULY 24, 2015

More important, if someone does find your site, the content better be enticing enough for them to come back. Blogging is one of the best ways to do this and build a brand, even before you have a product or service. After a few blogs about your concept, the comments better match your passion, or it’s time to rethink your idea.

Blogging 110

Blogging Startup Search Engine Optimization Social Media 110

Both Sides of the Table

MARCH 8, 2010

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286

Blogging Startup Writing Summary 286

Both Sides of the Table

APRIL 11, 2011

I recently had the pleasure of spending an hour with Jon Steinberg, president of Buzzfeed , a company who focuses on helping media companies make their content go viral. But of course we also focused on making content go viral. Or creating quizzes or games with your content. Good comment community = viral blog.

Buzzfeed 354

Buzzfeed Content Tips Blogging 354

socalTECH

MAY 31, 2012

Los Angeles-based BUZZMEDIA , the venture backed entertainment and digital media publishing firm behind such sites as Celebuzz, Sterogum, and Buzznet, has acquired electronic music blog site XLR8R , the firm said today. Financial terms of the buy were not disclosed.

Blogging 150

Blogging Buzznet Entertainment Sites 150

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media. Real customers.

Media 95

Media Framework Social Media Metrics 95

socalTECH

SEPTEMBER 28, 2010

News today that AOL has acquired technology news blog TechCrunch highlights the growing place of blog publishers in the online world. Here are three, Southern California blog networks which have quietly growing their network of properties: BUZZMEDIA. Did we miss your favorite, Southern California blog empire? Let us know!

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Southern California Blogging Buzznet News 113

Tech.Co

FEBRUARY 8, 2019

It reportedly paid a hefty $230 million to acquire the podcast publisher and network startup Gimlet Media, and has also acquired the podcast monetization platform Anchor for an undisclosed price. Spotify Acquires Gimlet Media and Anchor. Today, blogging has been subsumed by the closed systems of social media.

Acquisition 124

Acquisition Media News Platform 124

Berkonomics

JANUARY 14, 2016

You may not know that you have access to many “free” sources of social media contacts to help you in your marketing effort. Here – from “Two Minute Drill” – is how to download your Twitter follower list: https://www.fullcontact.com/blog/how–to–export–twitter–followers/. The first semi–secret source is your LinkedIn contact list.

Social Media 120

Social Media Media Email Content 120

Both Sides of the Table

SEPTEMBER 20, 2010

Solve Media is that. In the early days of the Internet as an advertising medium the industry organized to create “standard ad units&# for which most media companies would sell their inventory. So the debate in the print media world is whether or not to insert a paywall between users and content.

Media 288

Media Advertising Screening Content 288

socalTECH

JUNE 23, 2009

Los Angeles-based Mail.com Media Corporation , which operates the email service Mail.com, said today that it has acquired an entertainment focused blog, DeadlineHollywoodDaily.com. Tags: mail.com mail media merger acquisition deadlinehollywooddaily blog content email. Financial terms of the deal were not disclosed.

Blogging 100

Blogging Entertainment Email Content 100

Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management.

Social Media 96

Social Media Media Marketing Metrics 96

socalTECH

OCTOBER 16, 2018

Virtual reality studio and content producer Jaunt --which has a virtual reality content development effort in Los Angeles--said on Monday that it is "winding down" a number of its virtual reality products and content services, and switching its focus to augmented reality. Jaunt is based in San Francisco. READ MORE>>.

Content 113

Content Blogging Los Angeles Media 113

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media. Real customers.

Marketing 127

Marketing Framework Social Media Media 127

Startup Professionals Musings

AUGUST 22, 2021

It works best through effective use of social media, mobile apps, societal initiatives, becoming an influencer, and providing a modern easily-found web site with credible customer-focused content. Your challenge is to provide credible content, sources, and assistance. Optimize your content for search engines to get attention.

Customer 172

Customer Custom Marketing Social Media 172

Eric Greenspan

MAY 25, 2010

What I mean by this is we do radio better by building it around the web, social media and traditional marketing strategies alongside, behind and wrapped around our radio shows. We post content from our show on blogs including show notes and tips and tricks. We post podcasts immediately on the blog, websites and iTunes.

Social Media 220

Social Media Media Blogging Tips 220

InfoChachkie

JANUARY 20, 2014

How much will social media fame cost you in 2014? As a bonus, you''ll also enjoy a robust number of Pinterest, Tumbler and Instagram followers and you''ll still have room in your budget for 250 comments on your blog and about 100,000 views on Vimeo. So, I manage my social media presences and audience. What a bargain.

Social Media 274

Social Media Media Technical Review Software Review 274

socalTECH

OCTOBER 15, 2019

Irvine-based content moderation software developer WebPurify says it has enhanced its tools with a new tool, which allows its users to automatically detect text in memes and other images in blogs, forums, social media apps, children's sites, in-game chats, and more.

Tool 113

Tool Social Media Content Blogging 113

socalTECH

APRIL 15, 2014

According to USC Marshall''s Sports Business Institute, and USA TODAY Sports Media Group, the new online publication will provide daily content on breaking news, current events and ongoing topics in the sports industry, including media trends, emerging technologies, new venues, sponsorship deals and marketing campaigns impacting the sports world.

USC 196

USC Sites Blogging Content 196

Both Sides of the Table

SEPTEMBER 15, 2013

If you’re thinking about building an online video network today you need to think about: Producing your own content (not just aggregating). I will talk about these strategies in my next blog post. Yes, we understand that it’s all about providing high-quality content. Having business models that aren’t only ad-based.

Networking 366

Networking Media Content Customer 366

socalTECH

MARCH 3, 2011

Santa Monica-based Demand Media said this morning that it has acquired CoveritLive , a developer of a live blogging platform used to provide real time commentary, reader polling, and questions and answers on live events. Demand Media was already a strategic investor in CoveritLive.

Demand 150

Demand Media Santa Monica Blogging 150

Southern California Edison Blog

MARCH 23, 2021

A content delivery network (CDN) is a network of edge servers that accelerate website speed and content delivery by hosting content physically closer to customers via points of presence (PoP). Read More: Best Network Setups for Media Content Delivery. What Business Advantages Does CDN Traffic Services Provide?

Content 54

Content Networking HTML Southern California 54

socalTECH

OCTOBER 9, 2012

The bible of entertainment industry news, Variety , has been acquired by Internet entrepreneur Jay Penske, via his firm, Penske Media , the companies said today. Penske Media owns such online publications as Deadline, HollywoodLife, BGR, and TVLine MovieLine, a number of which are major competitors to Variety.

Media 150

Media News Entertainment Hollywood 150

SoCal Tech Calendar

JUNE 9, 2016

If you wanted to find someone who truly understands the convergence of the media and technology, you need to go no further than Peter Csathy , the CEO of newly launched CREATV Media (www.creatv.media). Peter Csathy: CREATV Media is a very different kind of firm. I came to Manatt to build digital media companies.

Media 100

Media Blogging Hulu Invest 100

socalTECH

APRIL 28, 2009

Hollywood-based Buzz Media the venture backed content, media, and community site, has made more cuts , this time at the firm's Idolator blog. Buzznet bought music blog Idolator in April of last year. Buzznet bought music blog Idolator in April of last year. READ MORE>>.

Buzznet 100

Buzznet Media Layoffs Blogging 100

Startup Professionals Musings

APRIL 13, 2019

Image via Pixabay If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media 79

Social Media Media Invest Platform 79

socalTECH

JUNE 3, 2013

PublishThis , the developer of content management and publishing tools for online publishers and businesses, has tied into WordPress.com with a new WordPress Plugin, the company announced this morning. PublishThis says its tools are now being used by such customers as Ziff Davis, Sporting News, Cox Media, and others. READ MORE>>.

Blogging 164

Blogging Content News Tool 164

Startup Professionals Musings

MARCH 2, 2019

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” Build your brand and expert visibility.

Social Media 98

Social Media Platform Media Customer 98

Tech Zulu Event

JANUARY 4, 2014

It’s the New Year, and there’s no better time to get educated on all the blogging, podcasting and Web video tools to help you become an active content creator. You’ll get a deep dive into topics ranging from content creation to distribution, monetization, and more.

Media 82

Media Social Media Education Blogging 82

Tech Zulu Event

NOVEMBER 11, 2011

In this article you’ll discover how to start a blog that makes money. There are four types of blogs; written blogs, video blogs, photo blogs and a combination of these. We’ll primarily be discussing written blogs. There are two different components to make money blogging. Not really. It’s normal.

Blogging 83

Blogging Email Writing Sites 83

socalTECH

MARCH 5, 2014

Burbank-based Nerdist Industries , the online site focused on popular culture and "nerd" content, said today that it has named tow executives. Rymer will head up expansion across "multiple" platforms; Herrguth will develop and produce content for film, television, and digital media for the company. READ MORE>>.

LAVA 138

LAVA Burbank Blogging Content 138

socalTECH

OCTOBER 3, 2014

This is an interesting combination of media and online website, can you talk about the strategy there? We broadcast a launch video, which describes the dream job, and if you want to apply, you can create your own video on why you should have the job, and use the power of social media to get that job by getting as many votes as you can.

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Platform Media Startup Social Media 233

Startup Professionals Musings

JUNE 13, 2015

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Social media as a marketing tool is here to stay, and is now widely accepted.

Social Media 108

Social Media Media Marketing Resource 108

socalTECH

NOVEMBER 5, 2014

El Segundo-based Aggregage , which develops software driven B2B websites and newsletters which aggregate blog and news postings for specific industries, has raised $1M in a convertible note, the company said today. Aggregage''s B2B websites are published in conjunction with trade and professional associations. READ MORE>>.

Tech Coast Angels 113

Tech Coast Angels El Segundo Newsletter Blogging 113

Startup Professionals Musings

APRIL 1, 2017

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 62

Social Media Media Metrics SEO 62