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8 Ways Blogging Can Supercharge Your Business Website

Startup Professionals Musings

Equally important, if someone does find your site, your content must stand out above all similar sites, to keep visitors engaged, close a sale, and get customers to return. I have found that publishing a regular blog can give you an edge in making all this happen. Market your ideas and expertise early for customer feedback.

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7 Ways Your Marketing Needs To Meet Today’s Customers

Startup Professionals Musings

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Don’t just monitor – engage customers.

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6 Key Principles For Inducing Customers To Buy Today

Startup Professionals Musings

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. High-technology product startups, without customers, don’t make a business. Solis outlines the heuristics of social psychology that are key to building positive customer experiences today.

Customer 122
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8 Ways That Blogging Will Kickstart Your Startup

Startup Professionals Musings

Blogging is one of the best ways to do this and build a brand, even before you have a product or service. Thus I recommend that every entrepreneur start blogging in parallel with solution development for the following benefits: Get customer idea feedback before you commit resources. Start building your customer community early.

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Retro: My Favorite Blog Post on Raising VC

Both Sides of the Table

On December 2nd, 2006 I wrote the blog post published later in this post when I was CEO of startup Koral about my experiences in pitching VCs. After my company was acquired by Salesforce.com I was asked to stop blogging and they took over my blog as an asset in the sale of the company. My blog was wiped out.

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A Blog Can Be A Startup’s Most Valuable Investment

Startup Professionals Musings

I can attest from experience that publishing a regular blog to properly showcase your offering, even before you have it, is a most cost effective approach in time and money. Feedback from your blog will tell you quickly whether anyone agrees with your assessment, and whether you have a customer base waiting.

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Why I Invested in Gogii (textPlus) – My First Ever Later Stage Deal

Both Sides of the Table

I invested in LA-based Gogii , one of the fastest growing, most exciting mobile social networking companies you’ve never heard of and maker of a product called textPlus. And if you are – what on earth are you reading such a boring blog as this?!? I only recently invested and I only got here through persistence.

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