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Should You Bother Targeting the Tech Blogs for Your PR Campaigns?

Both Sides of the Table

6 or 7 years ago when TechCrunch was at its peak market share (they are still strong but many more tech blogs have also popped up) there was a term for getting covered there called “the TechCrunch bounce.” It’s also important for recruiting, fund raising, business development and even company morale.

Blogging 309
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HipGeo Launches Updated iPhone Travel Blogging App

socalTECH

Fullerton-based HipGeo , the location tracking and social sharing software developer headed by Rich Rygg, has launched a new iPhone app, looking to help users track, document, and share their travels.

Blogging 154
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How to use PR Firms at Startups

Both Sides of the Table

You help them on stories, act as a source, develop real relationships, read their stories and eventually when you have news they’re more willing to have a conversation. And you need somebody who is committed to keeping up your presence in blogs, social media and other online forums. It’s a continual process.

Startup 349
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Should Startups Announce Their Funding?

Both Sides of the Table

One of the advantages of blogging, using social media, public speaking, etc as a VC is that you get a more nuanced view of these shifts by watching your own successes and failures. This is true on all of the major tech blogs. So your goal should be a steady stream of news across many different news outlets and your own blog.

Startup 355
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Here’s How to Do PR on a Budget

Both Sides of the Table

You help them on stories, act as a source, develop real relationships, read their stories and eventually when you have news they’re more willing to have a conversation. And you need somebody who is committed to keeping up your presence in blogs, social media and other online forums. It’s a continual process. Just don’t spam people.

Press 319
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Save Your Spin for Someone Who Cares

Both Sides of the Table

Our call recovered and we spent the rest of the time talking about the development of their management team and their product. But it got me thinking about how often entrepreneurs overplay their PR so I thought I’d try to offer some advice and how to play PR with VCs (or more broadly with customers or business development partners).

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From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

Yet, without realizing it, John and Kyle had begun to build a community of virtual stakeholders who eventually developed an emotional bond with the company. blogging, in a sense. If we had a blogging platform then, we would have been blogging. If we had a blogging platform then, we would have been blogging.