Remove Blogging Remove Examples Remove SEM
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. ” Here are some examples: 1. When I first started blogging Digg was still at its peak. It’s just like my book example.

Marketing 379
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Doing the Right Things is More Important than Doing Things Right

Both Sides of the Table

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. Let me give you an example. They’re tasked with doing … marketing.

Startup 323
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

For example, I highly recommend a set of board metrics that the CEO communicates to board members at every meeting. How many through SEM? For example, if you have developers, content people or SEO folks working on SEO programs you’ll need to allocate their time / costs to this effort. You’ll have no idea when you’re off course.

Metrics 346
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What Every Entrepreneur Could Learn from Justin Bieber

Both Sides of the Table

There has been all sorts of discussions about marketing on blogs lately. Only after you’ve done all this can you consider whether or not it makes sense to pay for any marketing such as SEM, PR, trade show expenditure, etc. Foursquare is a great example of this. DJ’s couldn’t help but want to play his records.

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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I think a great example right now is turntable.fm. Market to Your Target Audience – I’ve seen a lot of startups who like to write blog posts on life as an entrepreneur.

Marketing 380
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The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

Any reader of this blog for a period of time will know that I’ve been long YouTube for years. Take for example, an eCommerce company. But you don’t need to spend money on SEM. We have made 5 online video investments in total – some we will talk about later this year.

SEM 150
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5 Startup Marketing Actions to Impress Investors

Startup Professionals Musings

There are many more, but these should get you started: Create a professional website and blog. A blog is critical, and essentially free (your cost is creating content). A blog is critical, and essentially free (your cost is creating content). Use social media and Search Engine Marketing (SEM) to start.

Marketing 106