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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286
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Chartbeat is to Blogs as Google Analytics is to Print Newspapers

Both Sides of the Table

I’ve been using Chartbeat for over a month now to track performance of my blog and I find myself looking at Google Analytics much less these days. I’m only writing about the product because I’m passionate about it. The next users after that is reading a blog post that I wrote nearly 9 months ago.

Blogging 287
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BLOGGER ALERT: How to Start a Blog and Make Money Blogging

Tech Zulu Event

In this article you’ll discover how to start a blog that makes money. There are four types of blogs; written blogs, video blogs, photo blogs and a combination of these. We’ll primarily be discussing written blogs. There are two different components to make money blogging. Let’s discuss. Not really.

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Start With a Business Blog as Your Website

Startup Professionals Musings

Blogging has come a long way in the past few years, from a social release for narcissists, to today’s required vehicle for promoting your business and gaining valuable online exposure, ultimately bringing in more customers. Here are some tips I’ve gleaned from experience: Make your blog your website. Anchor blog in your domain name.

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Why Your Marketing Campaign Sucks

Both Sides of the Table

.” Here’s what I mean … Let’s start with what it takes for a journalist to want to write a story. Do I have an “angle” from which to write the story (first company to do X, company does biggest X, consumer behavior is doing X)? Final example. I am a VC. I hand out money.

Marketing 389
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Discussion Creation Among Bloggers - LinkedIn, Blogging and Discussion Groups

SoCal CTO

skip to main | skip to sidebar SoCal CTO Thursday, March 22, 2007 Discussion Creation Among Bloggers - LinkedIn, Blogging and Discussion Groups Ive been participating in a Yahoo Group that are users of LinkedIn and who are Bloggers: [link] Its an interesting group of folks from diverse backgrounds. See Five Things Meme as an example.

Blogging 150
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. ” Here are some examples: 1. When I first started blogging Digg was still at its peak. How do people drive SEO growth?

Marketing 379