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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. ” Here are some examples: 1. How do people drive SEO growth? Simply write a great book? It’s just like my book example.

Marketing 379
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Chartbeat is to Blogs as Google Analytics is to Print Newspapers

Both Sides of the Table

I’m only writing about the product because I’m passionate about it. For Mahalo this often means making modifications to the story in real time both to update any facts and to improve SEO on a story that is already becoming popular. In fact, I’m surprised by how antiquated Google Analytics feels. Basically, it rocks!

Blogging 287
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Attorney and Startup Business Advisor – Aaron Shechet

SoCal CTO

You are writing about the essentials of business. The Startup Metrics post is a good example of what I call “holocognics.” In other words, instead of accepting that “SEO is good,” let's explore what the point of SEO is and when it is actually “good” (that is, promoting a goal). That's great.

Startup 150
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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

Blogging is an important way to build an audience and also drive SEO traffic. Don’t just write a carbon copy of what somebody else is doing. OK, well, actually the first thing I did is come up with a list of 50 posts that I wanted to write. I didn’t want to run out of things to write about in the first 6 months.

Blogging 286
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Why Your Marketing Campaign Sucks

Both Sides of the Table

.” Here’s what I mean … Let’s start with what it takes for a journalist to want to write a story. Do I have an “angle” from which to write the story (first company to do X, company does biggest X, consumer behavior is doing X)? Final example. And Flurry always gets mentioned.

Marketing 389
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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I think a great example right now is turntable.fm. Market to Your Target Audience – I’ve seen a lot of startups who like to write blog posts on life as an entrepreneur.

Marketing 380
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Small Business Marketing | Get Customers versus Get Leads

Tech Zulu Event

Perfect example; ShoeBoxed.com. On the card I usually write the date, where I met the person, how I met them and what value I can bring to the table. A great example of a website displaying amazing social proof with client results is Killian’s Workshop for how to book commercials. See the example below. Blogs and Forums.