Startup Professionals Musings

DECEMBER 7, 2010

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 94

Marketing Startup Social Media SEM 94

Both Sides of the Table

JULY 14, 2010

They are tasked with “getting deals done&# so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. You have a marketing department with three people.

Startup 323

Startup Press Development Team Review SEM 323

Startup Professionals Musings

NOVEMBER 27, 2011

If you have heard the lingo, but most of these are not in your startup business plan, you are already in jeopardy as an entrepreneur: Blogging. A blog is basically a journal (“web log”) that is published on the web. Business blogs are an extension of your website and can effectively communicate the value of your business.

SEM 95

SEM Search Engine Optimization Blogging PPC 95

Startup Professionals Musings

OCTOBER 30, 2010

Believe me, the business implications are already critical to your success or failure as an entrepreneur: Blog. A blog is basically a journal (“web log”) that is published on the web. Business blogs are an extension of your website and can effectively communicate the value of your business. Search engine marketing (SEM).

Entrepreneur 89

Entrepreneur SEM Search Engine Optimization Blogging 89

Both Sides of the Table

MARCH 1, 2011

You need to be great at something: technology back-end, front-end design, usability, sales, marketing, quantitative analysis, leadership –> whatever. So they set out a grass route’s effort to go directly to the market. DJ’s couldn’t help but want to play his records.

Entrepreneur 398

Entrepreneur Startup Writing Blogging 398

Both Sides of the Table

NOVEMBER 22, 2009

I know that advertising is important to inform consumers of offers – the same reason many tech companies use SEM. Think about this – bands and stars helped bring people by the millions to MySpace. When Brad Feld lists a book on his blog with an affiliate link that he monetizes is that wrong?

Advertising 277

Advertising Technical Review GRP Partners Google 277

Both Sides of the Table

APRIL 26, 2016

In general I find that raising large amounts of money when you haven’t figured it out ends up papering over problems more then helping solve fundamental issues in the business. The first mistake that mostly only rookies make is to measure the CAC by looking at the attributable marketing costs of acquiring a user.

Metrics 150

Metrics Startup SaaS Course 150

InfoChachkie

OCTOBER 13, 2009

Other entry-level experiences for budding entrepreneurs included selling items marketed in comic book ads. The ad includes two coupons, under the heading “Mail One Coupon Today – Give the other to a Friend”, an example of old-school viral marketing. He is also the author of an award-winning entrepreneurial blog infoChachkie.com.

Web 2.0 222

Web 2.0 Web Sales Outsource Development 222

Tech Zulu Event

APRIL 24, 2013

For about 50 years, (…cough M) Ad Men, or marketing and sales individuals, have been the kings of organizational hierarchy … and then came the Internet of things and engineers took over the throne. He and his team didn’t stop there… they dug into SEM and affiliates among other practices in their toolkits.

Hulu 111

Hulu Startup Social Media Organization 111

Both Sides of the Table

APRIL 4, 2011

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. How many through SEM? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. And the more public you can make your goals for these key metrics the better.

Metrics 346

Metrics Startup SEO Custom 346

Both Sides of the Table

MAY 15, 2010

It’s always fun chatting with Jason because he’s knowledgeable about the market, quick on topics and pushes me to talk more about VC / entrepreneur issues. We discussed in the video why they don’t price this money but give it as convertible debt) they don’t make announcements to the market. They also avoid Reg D.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

InfoChachkie

DECEMBER 2, 2009

This entry focuses on how you can minimize your cost per customer acquired by systematically establishing the infrastructure necessary to track the results obtained from a variety of online and offline marketing vehicles. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels.

Custom 164

Custom Customer Advertising SEM 164