Both Sides of the Table

JULY 14, 2010

They are tasked with “getting deals done&# so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. Similar with product features. Let me give you an example.

Startup 323

Startup Press Development Team Review SEM 323

Startup Professionals Musings

JANUARY 17, 2013

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Use social media and Search Engine Marketing (SEM) to start.

Marketing 106

Marketing Startup Social Media SEM 106

Both Sides of the Table

MARCH 1, 2011

DJ’s couldn’t help but want to play his records. You have to build a product that people really love. There has been all sorts of discussions about marketing on blogs lately. You need to start with an amazing product and no amazing product is built without talent. That’s broadcast not new media.

Entrepreneur 398

Entrepreneur Startup Writing Blogging 398

Startup Professionals Musings

OCTOBER 30, 2010

Believe me, the business implications are already critical to your success or failure as an entrepreneur: Blog. A blog is basically a journal (“web log”) that is published on the web. Business blogs are an extension of your website and can effectively communicate the value of your business. Search engine marketing (SEM).

Entrepreneur 89

Entrepreneur SEM Search Engine Optimization Blogging 89

Both Sides of the Table

APRIL 4, 2011

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. I was recently talking with a startup company who wanted me to try their product. I’m a big believer in product stability & performance before adding too many features. How many through SEM?

Metrics 346

Metrics Startup SEO Customer 346

Startup Professionals Musings

DECEMBER 7, 2010

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Use social media and Search Engine Marketing (SEM) to start.

Marketing 94

Marketing Startup Social Media SEM 94

Both Sides of the Table

MAY 15, 2010

StackOverflow is a free Q&A site for software developers, blending functionality from wikis, blogs, forums, and social voting (similar to Digg/Reddit); 7.1mm unique visitors per month; new funds will be used to build out engineering team and build out product. I first discovered it from Dharmesh Shah’s blog OnStartups.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

Tech Zulu Event

APRIL 24, 2013

According to Patrick Vlaskovits another proselytizer of the term, “Growth hacking comes after the early stage chaos and post-product-market-fit.”. If you build it, they may not come : So, you’ve launched your product, and people use it and seem to like it. It’s the whole conversion flow.

Hulu 111

Hulu Startup Social Media Organization 111

Both Sides of the Table

APRIL 26, 2016

In general I find that raising large amounts of money when you haven’t figured it out ends up papering over problems more then helping solve fundamental issues in the business. So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC. If you can’t raise — you’re dead.

Metrics 150

Metrics Startup SaaS Course 150

InfoChachkie

OCTOBER 13, 2009

Understandably, the pricing has to be excessive to provide sufficient margin for the product’s producer and an adequate incentive for the non-profit organization. Yet when a child attempts to sell such mis-priced items, the experience is often discouraging, due to the poor cost / value equation associated with such fundraising products.

Web 2.0 222

Web 2.0 Web Sales Outsource Development 222

InfoChachkie

DECEMBER 2, 2009

No one wakes up and says to themselves, “I need to buy that product I have never heard of before.” Unpaid Search – Never pay a consultant to help you achieve a higher search ranking. However, Search Engine Management (SEM) is not a “set and forget” exercise. Unattributed – There is no such thing as organic customers.

Customer 164

Customer Custom Advertising SEM 164