SoCal CTO

OCTOBER 20, 2009

Based on a question I posted in LinkedIn, Serena Ehrlich posted How to Use Social Media to Find Prospects. and provides the following list of suggestions for ways to use social media to build a reputation and to reach prospects. On the other hand, you might blog your answers and post a link. Or Sell a House. It's important.

Social Media 150

Social Media Ideas Media Blogging 150

Both Sides of the Table

MARCH 8, 2010

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286

Blogging Startup Writing Summary 286

Berkonomics

JANUARY 14, 2016

You may not know that you have access to many “free” sources of social media contacts to help you in your marketing effort. Here – from “Two Minute Drill” – is how to download your Twitter follower list: https://www.fullcontact.com/blog/how–to–export–twitter–followers/. The first semi–secret source is your LinkedIn contact list.

Social Media 120

Social Media Media Email Content 120

Startup Professionals Musings

APRIL 28, 2017

Based on my own experience as a startup investor, and feedback from like-minded friends, we all get pitches for at least ten startup ideas for every one new business plan. New business founders need to remember that investors fund business implementations, not ideas. Formalize a company entity, website, and social media presence.

Ideas 74

Ideas Social Media Startup Customer 74

Startup Professionals Musings

SEPTEMBER 28, 2019

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It. Where are the young social media users going? When the glass is only.04%

Social Media 95

Social Media Media Snapchat Platform 95

Startup Professionals Musings

APRIL 21, 2013

I can attest from experience that publishing a regular blog to properly showcase your offering, even before you have it, is a most cost effective approach in time and money. For blogging to work, you need to do it consistently and frequently, at least once a week, or the value evaporates. Find potential partners. Populate your team.

Blogging 104

Blogging Product Startup Writing 104

Both Sides of the Table

SEPTEMBER 20, 2010

Solve Media is that. In the early days of the Internet as an advertising medium the industry organized to create “standard ad units&# for which most media companies would sell their inventory. So the debate in the print media world is whether or not to insert a paywall between users and content. But is there a better way?

Media 288

Media Advertising Screening Content 288

socalTECH

OCTOBER 3, 2014

In Los Angeles, it seems like everyone has either a script or a startup idea in their back pocket. How did the idea for this come about? This is an interesting combination of media and online website, can you talk about the strategy there? However, until recently, the two rarely intersected. It''s been a year in the making.

Platform 233

Platform Media Startup Social Media 233

Startup Professionals Musings

JANUARY 16, 2023

Successful entrepreneurs often start with a “random” idea, but they quickly focus their efforts and follow a “system” to organize their startup and maximize the clout of their activities. Allocate some time to spend on social media. Social media is critical today to almost every business. Continue to learn and grow.

Social Media 94

Social Media Media Ideas Writing 94

SoCal CTO

MARCH 30, 2010

People seem to be missing the really big picture of the value of social media and really the Internet for that matter. I want to find people who can help me with ideas around the business model for my startup idea. Ignore what social networks and social media looks like today. Call it relationship inflation.

Social Media 179

Social Media Media Social Network Networking 179

Both Sides of the Table

OCTOBER 29, 2009

Traditional media companies published their stories on the web. Turns out everybody likes to produce content and take part in the “conversation.&# Massive uptake of user-generated content including blogs (e.g. As John Battelle chronicles in his brilliant (and must read) book, The Search , Google thought this idea stunk.

Ideas 286

Ideas Advertising Google Technical Review 286

Startup Professionals Musings

FEBRUARY 19, 2023

It’s still popular these days for startup founders to operate in stealth mode, meaning no details about the idea or progress are shared with anyone until the big reveal and rollout. The common reason given is that this prevents any competitor from stealing their idea and beating them to market. Get competitors to surface early.

Marketing 105

Marketing Startup Search Engine Optimization Ideas 105

Startup Professionals Musings

JULY 3, 2022

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It. Where are the young social media users going? When the glass is only.04%

Social Media 140

Social Media Media Snapchat Platform 140

Startup Professionals Musings

MAY 23, 2020

It’s still popular these days for startup founders to operate in stealth mode, meaning no details about the idea or progress are shared with anyone until the big reveal and rollout. The common reason given is that this prevents any competitor from stealing their idea and beating them to market. Get competitors to surface early.

Search Engine Optimization 174

Search Engine Optimization Ideas Startup Customer 174

Startup Professionals Musings

NOVEMBER 29, 2010

I can attest from experience that publishing a regular blog to properly showcase your offering, even before you have it, is a most cost effective approach in time and money. Feedback from your blog will tell you quickly whether anyone agrees with your assessment, and whether you have a customer base waiting. Find potential partners.

Blogging 93

Blogging Invest Startup Writing 93

Startup Professionals Musings

APRIL 2, 2023

I want to tell them to just start anywhere, but I realize that most have no idea where anywhere is. There is no standard course for this, but the answers are accessible online, if you know how to search, follow blogs, and interact with the relevant social media groups. It takes more than passion and a course on business basics.

Startup 108

Startup Education Entrepreneur Tool 108

Startup Professionals Musings

MARCH 27, 2015

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a recent book on social media by Jim Tobin, “ Earn It. Where are the young social media users going? When the glass is only.04%

Social Media 101

Social Media Media Marketing Snapchat 101

TechCrunch LA

OCTOBER 19, 2019

In a post on Kik’s blog on Friday the MediaLab said that it has “finalized an agreement” to acquire Kik Messenger. “ Kik is one of those amazing places that brings us back to those early aspirations,” the blog post read. .” Now we know the the company: MediaLab.

Social Network 153

Social Network Los Angeles Social Media Blogging 153

SoCal CTO

NOVEMBER 17, 2009

Sometimes I make a blog entry. It’s something I speak about quite a bit (see Social Media to Build Reputation and Reach Prospects and Social Media for Service Professionals ). I'd rather invest time investing in social media to drive traffic to our site. It’s that same discussion around how you are using social media.

Acquisition 170

Acquisition Customer Custom Ideas 170

Startup Professionals Musings

OCTOBER 16, 2017

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a classic book on social media by Jim Tobin, “ Earn It. Where are the young social media users going? When the glass is only.04%

Social Media 64

Social Media Media Snapchat Platform 64

Startup Professionals Musings

OCTOBER 30, 2020

Every aspiring entrepreneur I know is talking about the fact that there are over 2,000 billionaires in the world today, and how their innovative idea could make them one of the next ones. Offering one more social media site (over 200 already exist on Wikipedia) probably won’t work. The big question is how you can beat these odds.

Outsource Development 154

Outsource Development Social Media Software Review Customer 154

Startup Professionals Musings

NOVEMBER 30, 2013

Isn’t it frustrating to think you understand something new in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? Jim should know, since he is the president Ignite Social Media , of one of the best known social media marketing agencies.

Social Media 100

Social Media Media Marketing Platform 100

Startup Professionals Musings

MARCH 29, 2021

New generations of customers respond better to the “ participative ” approach, where they get to provide input via social media and the Internet. You should be constantly trying new approaches via social media and online, and asking for feedback and input from influencers and customers.

Customer 168

Customer Custom Marketing Social Media 168

Xconomy

MARCH 11, 2018

After learning that Proper Media , a San Diego specialist in programmatic digital advertising had acquired Spoutable, it took a couple weeks to catch up with Spoutable CEO Jon Belmonte and ask: What happened to Cursive Labs? million on a “venture studio” model that allows experienced entrepreneurs to run with their own ideas.

Media 55

Media San Diego Equity Advertising 55

Startup Professionals Musings

MAY 14, 2023

Use social media for early marketing. Hire a professional marketing and public relations agency once you have a good revenue stream but you don’t need them to start a free blog, establish Facebook and Twitter accounts with initial content and complete the basics of search engine optimization. Social media is not rocket science.

Search Engine Optimization 103

Search Engine Optimization Outsource Development Social Media Equity 103

Startup Professionals Musings

AUGUST 26, 2022

Trust your own insights, and if you have to ask for business ideas from others, I recommend that you stay where you are until you’re certain of your own idea and solution. In business, there will always be someone out there with more money, a better location, or more resources, ready to take your idea and squeeze you out.

Social Media 105

Social Media Writing Ideas Resource 105

Both Sides of the Table

MAY 24, 2016

I remember the same disdain from people when I started blogging or using Twitter. A bit like a blog that is put out regularly but not overly edited or self-conscious about word choices or typos. So it provides me with a less crowded audience than publishing on: blogs, Twitter, Facebook, LinkedIn, etc. Why would a VC do that?

Snapchat 200

Snapchat Blogging Venture Capital Writing 200

Startup Professionals Musings

JULY 6, 2020

I want to tell them to just start anywhere, but I realize that most have no idea where anywhere is. There is no standard course for this, but the answers are accessible online, if you know how to search, follow blogs, and interact with the relevant social media groups. It takes more than passion and a course on business basics.

Entrepreneur 137

Entrepreneur Tips Startup Education 137

Startup Professionals Musings

FEBRUARY 21, 2020

Contributing to industry blogs, or starting your own, is an ideal way to express your positive values, and build a reputation that can save you later if your product stumbles, or you receive some negative challenges. Anticipate and establish supporting social media accounts. Consistently review and respond to relevant online feedback.

Product 127

Product Entrepreneur Technical Advisors Technical Review 127

socalTECH

JUNE 14, 2013

Followers of the company''s Facebook page, blog, and Twitter feed are familiar with the steady drumbeat of cute dog and puppy photos that the company is always sharing--and, might now be familiar with DogVacay''s online peer-to-peer marketplace. That''s the idea, at least, according to Aaron Hirschhorn. READ MORE>>.

Customer 216

Customer Custom Santa Monica Social Media 216

Startup Professionals Musings

JANUARY 17, 2020

Although most people believe that being a successful entrepreneur is all about having the right idea, I’m convinced from my years of experience as a startup advisor and investor that’s it’s more about you as a person. People need to see you as an “influencer,” who is able to sell your new ideas, as well as communicate the future.

Entrepreneur 129

Entrepreneur Examples Blogging Customer 129

Eric Greenspan

MAY 29, 2010

Using social media to increase your company’s touch and reach with each of your customers may be the most important reason to jump in to this game changing strategy. Social media can help bridge a long standing gap between customers and the companies they trust with their hard earned cash.

Social Media 214

Social Media Customer Custom Media 214

Startup Professionals Musings

FEBRUARY 1, 2012

If your startup can’t be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days. They also identify clearly the five key social media mistakes that I often see, along the following lines: Diving in without a strategic plan. Not having a social media policy.

Social Media 93

Social Media Media Startup Tips 93

Startup Professionals Musings

SEPTEMBER 3, 2022

Expand your communication media world. Start wherever you can to grow beyond the phone, texts, and email, to a blog, photos on Instagram /Pinterest, or YouTube. Keep your mind open to how your ideas might have to shift. Reserve time for tasks important to you, rather than just urgent to someone. Take action, any action.

Framework 139

Framework Startup Entrepreneur Ideas 139

Startup Professionals Musings

NOVEMBER 4, 2019

As a new business advisor and occasional investor, I get approached regularly by people who have a dream or a new business idea, and are looking for support and money to make it a reality. Thus, I’m more impressed with entrepreneurs who ask me to review their implementation plan, rather than listen again to their idea.

Ideas 94

Ideas Slides Technical Review Patents 94

Startup Professionals Musings

NOVEMBER 5, 2021

Then focus on ideas that will likely get your boss promoted. Not just degrees, but loading up on books, business journals, and blogs that your top executive favors. You attitude and the clothes you wear assert your authority to subordinates, peers, the media, and customers. You will likely be the dark horse that fills the slot.

Startup 125

Startup Journal Outsource Tips 125

Startup Professionals Musings

OCTOBER 4, 2010

If your startup can’t be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days. They also identify clearly the five key social media mistakes that business often make, along the following lines: Diving in without a strategic plan. Not having a social media policy.

Social Media 85

Social Media Media Startup Content 85