Both Sides of the Table

JANUARY 19, 2015

Any reader of this blog for a period of time will know that I’ve been long YouTube for years. We have made 5 online video investments in total – some we will talk about later this year. Content is a “hits driven business” and therefore you can only invest in platforms not media.

SEM 150

SEM Content Platform Acquisition 150

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). SEM is sometimes called “buying your way into search results.” For most, it sounds like a magical process or a scam, with the experts spewing so many acronyms.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Both Sides of the Table

APRIL 26, 2016

= profitable and companies like Amazon who chose to focus on growth > profitability were not losing money on each book sale (ie they were gross margin positive). The reason one would accept losses is when they are investments in fueling faster growth. Of course this is an imprecise science which is why you measure both methods.

Metrics 150

Metrics Startup SaaS Course 150

Both Sides of the Table

APRIL 4, 2011

How many through SEM? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. How many social networks, picture sharing sites, new aggregators or blogs can we really spend time on? Revenue metrics are one of the first things I ask for from the startups in which I invest.

Metrics 346

Metrics Startup SEO Customer 346

InfoChachkie

DECEMBER 2, 2009

However, Search Engine Management (SEM) is not a “set and forget” exercise. You must apply dedicated resources to your SEM efforts, either in-house or via a trusted third-party partner, in order to maximize customers acquired from this channel. Affiliates invest the up-front marketing expenses required to attract customers.

Customer 164

Customer Custom Advertising SEM 164

Startup Professionals Musings

MARCH 23, 2013

With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Other PPC experts will track your campaign from click to transaction, providing you with detailed reports on and return on investment (ROI).

Paid Search 90

Paid Search PPC Organization SEO 90