Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works.

Social Media 96

Social Media Media Marketing Metrics 96

Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 135

Social Media Framework Media Metrics 135

Startup Professionals Musings

DECEMBER 17, 2013

What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. As the end of the year approaches, it’s a good time for every startup to assess the metrics, technology, and platforms they’re using to manage the business. Cost of customer acquisition.

Metrics 100

Metrics Technical Review Sales Customer 100

SoCal CTO

FEBRUARY 17, 2007

skip to main | skip to sidebar SoCal CTO Saturday, February 17, 2007 About this Blog Ive been thinking about doing a blog with my thoughts on technology and whats happening in the Los Angeles area technology scene for a while, but it was Ben Kuos recent start of a blog that inspired me to actually go ahead and do it. Thanks Ben.

Blogging 150

Blogging CTO Coach Southern California CTO Hire 150

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing. Real customers.

Advertising 66

Advertising Marketing Startup Framework 66

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing. Real customers.

Marketing 100

Marketing Social Media Framework Media 100

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing. Real customers.

Media 101

Media Marketing Startup Framework 101

Startup Professionals Musings

JANUARY 15, 2022

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. A balance of conventional and social communication and marketing is always advised. Return-On-Investment metrics are not new, but the tools are different. Find the right tools to analyze the ROI.

Social Media 126

Social Media Media Startup Platform 126

SoCal CTO

MARCH 22, 2007

skip to main | skip to sidebar SoCal CTO Thursday, March 22, 2007 Discussion Creation Among Bloggers - LinkedIn, Blogging and Discussion Groups Ive been participating in a Yahoo Group that are users of LinkedIn and who are Bloggers: [link] Its an interesting group of folks from diverse backgrounds. See Five Things Meme as an example.

Blogging 150

Blogging CTO Coach CTO Hire Southern California 150

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing. Real customers.

Media 95

Media Framework Social Media Metrics 95

Startup Professionals Musings

AUGUST 15, 2022

Data enable: use metrics and measurements. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms. Use internal collaboration platforms, then extend to online customers through your website, blogs, and social media. Gamify: engagement to get what you pay for.

Startup 126

Startup Social Media Entertainment Metrics 126

Startup Professionals Musings

SEPTEMBER 16, 2023

Minimum viable products (MVPs) are recommended for validating the market, with iterative enhancement to quickly meet market feedback. Building your public image and presence should start even before product development, through your website, logo, and blogging. Incorporating a business entity early through online services.

Entrepreneur 104

Entrepreneur Startup Social Media News 104

Startup Professionals Musings

MARCH 25, 2016

Many entrepreneurs assume that everyone will love their solution as much as they do, so they tune their marketing focus based on their own needs and wants. Expanding your market into these areas requires thinking outside your personal box. Identify your built-in biases and define compensating development and marketing strategies.

Customer 55

Customer Custom Marketing Social Media 55

Startup Professionals Musings

MAY 14, 2023

Cash flow is a basic survival metric for every startup. Of course, their answer is that the second intends to get to market faster, but every engine has limits regardless the fuel applied. Use social media for early marketing. Desperate entrepreneurs lose their leverage and die young. Tackling most of the support tasks yourself.

Search Engine Optimization 103

Search Engine Optimization Outsource Development Social Media Equity 103

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem?

Social Media 104

Social Media Media Marketing Social Network 104

SoCal CTO

MARCH 13, 2007

skip to main | skip to sidebar SoCal CTO Tuesday, March 13, 2007 8 Ways the Internet has Changed Software Marketing Great post - 8 Ways The Internet Changed Software Marketing - is an interesting take on how different it is these days to market software. Early Stage Marketing and Branding – Farida Fotouh.

CTO Coach 150

CTO Coach Southern California CTO Hire Software 150

Startup Professionals Musings

NOVEMBER 28, 2020

Minimum viable products (MVPs) are recommended for validating the market, with iterative enhancement to quickly meet market feedback. Building your public image and presence should start even before product development, through your website, logo, and blogging. Incorporating a business entity early through online services.

Tips 161

Tips Startup Social Media News 161

Startup Professionals Musings

MARCH 19, 2022

With the power of the Internet, and the impact of the recent pandemic , the world of business services, such as accounting and marketing, have gone more and more remote. It pays to invest more in building remote relationships with these site owners, or spending quality time with podcasters and popular blog influencers.

Services 121

Services Technical Review Social Media Case Study 121

Startup Professionals Musings

APRIL 1, 2017

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 62

Social Media Media Metrics SEO 62

Both Sides of the Table

NOVEMBER 9, 2014

We all know that funding markets have changed for startups. I have blogged about some of the downside consequences of the changes and the private information I have says the consequences are much worse than is reported in the press since few people publicly talk about. Does he blog about venture capital and try to advise entrepreneurs?

Venture Capital 352

Venture Capital Seed Funding Email Blogging 352

Startup Professionals Musings

AUGUST 18, 2013

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 102

Social Media Media Product Metrics 102

Startup Professionals Musings

JUNE 4, 2010

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Develop a marketing strategy specific to this media.

Social Media 88

Social Media Media Marketing Startup 88

SoCal CTO

OCTOBER 22, 2009

Great by Cliff Allen Business Networking Online who I had blogged about previously in Marketing, Startups and Networking in Los Angeles. I see Visible Networking as a series of conversations around blog posts, and encouraging a group of people to actively participate. Cliff create a great image for the group.

Los Angeles 150

Los Angeles Networking Angel Blogging 150

SoCal CTO

MARCH 1, 2010

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs , February 2, 2010 Looks at the critical equation around customer acquisition cost vs. customer lifetime value similar to what I discussed in Startup Metrics but in more depth. Great stuff. Jason looks at the issues around "sunk cost." Good stuff from Jason.

Pricing 150

Pricing Acquisition Customer Custom 150

Startup Professionals Musings

MARCH 2, 2020

His challenge is to focus on one market, with a specific design, cost, and price. Bill was initially the idea person and technologist, while Steve had the business and marketing experience from Proctor & Gamble to close the business equation. Create a written plan, with target milestones and metrics.

Ideas 126

Ideas Writing Examples Outsource 126

Startup Professionals Musings

AUGUST 19, 2020

Cash flow is a basic survival metric for every startup. Of course, their answer is that the second intends to get to market faster, but every engine has limits regardless the fuel applied. Use social media for early marketing. Desperate entrepreneurs lose their leverage and die young. Tackling most of the support tasks yourself.

Search Engine Optimization 124

Search Engine Optimization Outsource Development Social Media Equity 124

SoCal CTO

APRIL 1, 2009

I am excited to be participating in and announcing the of: Southern California Tech Central This is a community of people in Southern California who have come together to help find and organize the best content from blogs, news sources and other web sites all around technology in So Cal. And perhaps to stimulate new connections.

Southern California 150

Southern California TechEmpower Technology Council Metrics 150

socalTECH

AUGUST 28, 2017

I'd see these wedding blogs, but I thought, there has got to be more. I tapped my co-founder, John Haro, who I worked for at Agency.com, and at another mobile marketing company, and we talked about the idea, ideated, and I brought him on as co-founder. Don't be enamored with vanity metrics like for us, growth of photos.

Technical Advisors 100

Technical Advisors Technical Review Metrics Startup 100

Both Sides of the Table

FEBRUARY 20, 2017

They are tasked with “getting deals done” so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. You have a marketing department with three people.

Activity 164

Activity Conference Press Case Study 164

Startup Professionals Musings

NOVEMBER 11, 2019

Data enable: use metrics and measurements. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms. Use internal collaboration platforms, then extend to online customers through your website, blogs, and social media. Gamify: engagement to get what you pay for.

Technology 97

Technology Social Media Startup Entertainment 97

Startup Professionals Musings

JULY 27, 2012

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 91

Social Media Media Metrics SEO 91

Startup Professionals Musings

APRIL 4, 2015

Social media is now one of the key marketing tools, but not the only one, so the challenge is to manage the resource tradeoffs effectively by constantly assessing payback versus cost. Add a blog to give yourself a voice, show your expertise, but skip the sales pitch. Don’t forget the metrics and analytics.

Social Media 108

Social Media Media Startup Tips 108

Startup Professionals Musings

OCTOBER 2, 2013

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. A balance of conventional and social communication and marketing is always advised. Return-On-Investment metrics are not new, but the tools are different. Find the right tools to analyze the ROI.

Social Media 101

Social Media Media Entrepreneur Metrics 101

SoCal CTO

NOVEMBER 5, 2009

I can be found on LinkedIn , have a blog Holocognics and my firm’s website is www.SolutionsLLP.com. Any thoughts on my recent post Startup Metrics ? The Startup Metrics post is a good example of what I call “holocognics.” Startup Metrics discusses what a Startup needs to consider before “going live.” That's great.

Startup 150

Startup SEO Pepperdine Blogging 150

Startup Professionals Musings

APRIL 13, 2019

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. A balance of conventional and social communication and marketing is always advised. Return-On-Investment metrics are not new, but the tools are different. Find the right tools to analyze the ROI.

Social Media 79

Social Media Media Invest Platform 79

Both Sides of the Table

OCTOBER 10, 2011

Each with its own head, its own financial reporting and its own content strategy, pricing strategy and marketing strategy. But creating better visibility for investors of the profitability of each unit and accountability for bosses of each to perform well according to differnet metrics is a good & important idea. A blog post!

Netflix 287

Netflix Customer Custom Pricing 287

Tech Zulu Event

SEPTEMBER 13, 2011

TechZulu gets some questions answered for all you marketing folks out there. Patrick Starzan is the Vice President of Marketing and Business development at Funny or Die. He is a marketing professional with over 8 years of extensive online and social media marketing experience. What’s been your biggest success?

Sites 61

Sites Marketing Social Media Social Network 61