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IVP: We Love LA, So We Invested In Snapchat

socalTECH

A lot of heads turned Monday after Venice-based Snapchat , the instant-photo messaging service known for its self destructing chats, announced a huge, $60M round at a huge valuation. Among the reasons given in a blog post from IVP, defending its investment in Snapchat: the firm loves LA. READ MORE>>.

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Why on Earth Would Anybody Post Business Videos on Snapchat?

Both Sides of the Table

By now if you follow me on Twitter you probably know that I do near daily “Snapstorms” or a collection of short videos (usually < 5 mins in total) with entrepreneur advice on Snapchat. You can follow me on Snapchat at msuster. Snapchat for my “original run” and I’ll also store each video to be watched later.

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Why Venture Capital is So Much More Compelling Now

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I wrote about this in a blog post last year titled “ It’s Morning in VC ” but I never made the full deck available until now. The opportunity set is much bigger than ever (50x more users, 10x time online, mobile, social, credit-card enabled, global) … when things work they work faster and at an unprecedented scale.

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The Future with Social App Invasions | Snapchat, Then Came ‘Yo’ and Now It’s Emojli

Tech Zulu Event

billion active mobile users monthly as of March 31, 2014, while Twitter has 255 million active users. And this gives way for mobile messaging apps. There’s Snapchat that uses photos and then instantly disappears after 10 seconds, and then there’s the up-comer, Emojli , that uses tiny cartoonish icons for engagement.

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

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While many tech startups do this intuitively (say, SnapChat thinking it would be much better if our photos out partying disappeared) it still happens. When I first started blogging Digg was still at its peak. What about mobile? We all use the Internet and our mobile phones everyday and it seems open and fair.

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How Boards Need to Evolve Over Time

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Unless you’re SnapChat, Instagram or similar this is probably 3-5 years into your existence. If you want to know more about them and why they grew so rapidly I’ve written about them here ( online / offline mobile ad integration ) & here ( the most obvious mobile phone ad unit ). In the Growth Years.

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This is the Dumbest Op Ed I’ve Read in a While

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By the way, I don’t spell check my blog posts either. I’d sooner people have my mobile phone number than my email address because as a society we know the social norm that just calling or texting somebody you don’t know isn’t acceptable. It’s why the only rude or unexpected mobile phone calls I get are from telemarketers.

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