Startup Professionals Musings

FEBRUARY 20, 2019

In the past, if your startup had a website presence, the company was credible by definition. Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. Put yourself on the site. People buy from people.

Search Engine Optimization 88

Search Engine Optimization eBook Advertising SEO 88

Startup Professionals Musings

SEPTEMBER 14, 2015

Here are some of the key new rules I have learned by starting my own company, investing as an angel in other startups and mentoring many more new entrepreneurs over the last few years: Do incorporate a company, but keep it simple. Too many entrepreneurs still think plans are for investors, and investors are required to build a startup.

Startup 108

Startup Search Engine Optimization Social Media Outsource Development 108

Startup Professionals Musings

NOVEMBER 27, 2011

If you have heard the lingo, but most of these are not in your startup business plan, you are already in jeopardy as an entrepreneur: Blogging. A blog is basically a journal (“web log”) that is published on the web. Business blogs are an extension of your website and can effectively communicate the value of your business.

SEM 95

SEM Search Engine Optimization Blogging PPC 95

Startup Professionals Musings

DECEMBER 5, 2010

In the past, if your startup had a website presence, the company was credible by definition. Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. Put yourself on the site. People buy from people.

Tips 92

Tips Search Engine Optimization Startup Advertising 92

socalTECH

APRIL 14, 2010

Our interview this morning is with Lolita Carrico, founder of Gloss Network for Women (www.mygloss.com), an online network of sites focused on women. Lolita was founder of ModernMom.com, which she sold to Richard Rosenblatt's Demand Media last year, and we caught up with Lolita to learn more about her newest venture.

Networking 230

Networking Social Media Startup Search Engine Optimization 230

socalTECH

FEBRUARY 1, 2011

Los Angeles-based Aggregage (www.aggregage.com) is looking to help aggregate the content across multiple blog publishing sites, and curate that information into specific, B2B niche vertical web sites. That is starting to show itself in the B2B space. He has been blogging on a number of subjects, for example, eLearning.

Startup 162

Startup Content Advertising Sites 162

Startup Professionals Musings

JULY 22, 2012

In the past, if your startup had a website presence, the company was credible by definition. Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. Put yourself on the site. People buy from people.

Search Engine Optimization 96

Search Engine Optimization Entrepreneur Sites Advertising 96

Startup Professionals Musings

FEBRUARY 18, 2017

In the past, if your startup had a website presence, the company was credible by definition. Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. Put yourself on the site. People buy from people.

Search Engine Optimization 54

Search Engine Optimization eBook Advertising SEO 54

Startup Professionals Musings

APRIL 16, 2011

Unless someone searches for your company by name, it won’t show up in the first few pages of any search results. Search engines are programmed to rank websites based on their popularity and relevancy. Web sites that haven’t been updated in the last couple of years can’t possibly be alive.

Google 93

Google SEO Search Engine Optimization SEM 93

Startup Professionals Musings

APRIL 22, 2011

An underrated portion of every startup effort must be about communication and marketing. Her focus is on companies facing change, which of course includes every startup. Everyone must have a web site that is complete, inviting, and easy to use. Use social media, search engine optimization, blogging, and mobile media.

Marketing 99

Marketing Search Engine Optimization Startup Customer 99

Startup Professionals Musings

OCTOBER 30, 2010

Believe me, the business implications are already critical to your success or failure as an entrepreneur: Blog. A blog is basically a journal (“web log”) that is published on the web. Business blogs are an extension of your website and can effectively communicate the value of your business. Social networks. Streaming video.

Entrepreneur 89

Entrepreneur SEM Search Engine Optimization Blogging 89

Startup Professionals Musings

MARCH 23, 2013

Their computers then cleverly merge your ads with search results when users search words imply an interest in your products. If you sell widgets, and a user is searching for widgets, your ad will appear on the first page of search results for widgets. This is NOT the same as Search Engine Optimization (SEO).

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

OCTOBER 3, 2010

Their computers then cleverly merge your ads with search results only when users search words imply an interest in your products. If you sell widgets, and a user is searching for widgets, your ad will appear on the same page as the search results for widgets. This is NOT the same as Search Engine Optimization (SEO).

SEM 90

SEM Marketing Startup Search Engine Optimization 90

socalTECH

OCTOBER 14, 2011

We caught up with Sam Rogoway , the firm's CEO--and the former founder of TripUp, which is now part of Kayak--to hear about how the firm is hoping to revolutionize the local business video market with its services, which just launched last month. We've also found that online video really helps with search engine optimization.

Networking 150

Networking Search Engine Optimization Product Startup 150

Startup Professionals Musings

JULY 2, 2012

An underrated portion of every startup effort must be about communication and marketing. Her focus is on companies facing change, which of course includes every startup. Everyone must have a web site that is complete, inviting, and easy to use. Use social media, search engine optimization, blogging, and mobile media.

Marketing 98

Marketing Search Engine Optimization Customer Custom 98

Startup Professionals Musings

FEBRUARY 27, 2010

A while back I emphasized how important is to have a company website these days ( Startups Without a Website Won’t Start ). I should have added that a website not clearly visible to search engines is lost in the dead zone. Unless someone searches for your company by name, it won’t show up in the results.

SEO 48

SEO HTML Search Engine Optimization Web 48

InfoChachkie

DECEMBER 2, 2009

No one wakes up and says to themselves, “I need to buy that product I have never heard of before.” Such Search Engine Optimization (SEO) is modern-day snake oil. Thus, avoid link farms, mindless keyword content and similar techniques designed to make your site more Google friendly. It does not happen.

Customer 164

Customer Custom Advertising SEM 164

Startup Professionals Musings

NOVEMBER 12, 2021

Blogging has come a long way in the past few years, from a social release for narcissists, to today’s required vehicle for promoting your consulting business and gaining valuable online exposure. If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below.

Blogging 135

Blogging Services Search Engine Optimization Web 135

Startup Professionals Musings

JANUARY 27, 2019

Blogging has come a long way in the past few years, from a social release for narcissists, to today’s required vehicle for promoting your consulting business and gaining valuable online exposure. If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below.

Blogging 88

Blogging Search Engine Optimization Web Writing 88

Startup Professionals Musings

SEPTEMBER 5, 2013

Blogging has come a long way in the past few years, from a social release for narcissists, to today’s required vehicle for promoting your consulting business and gaining valuable online exposure. If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below.

Blogging 95

Blogging Startup Search Engine Optimization Writing 95

Startup Professionals Musings

JANUARY 29, 2017

Blogging has come a long way in the past few years, from a social release for narcissists, to today’s required vehicle for promoting your consulting business and gaining valuable online exposure. If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below.

Blogging 69

Blogging Search Engine Optimization Web Writing 69

SoCal Delicious

JANUARY 15, 2010

Wordpress in particular is fairly resource heavy right out of the box so speeding up everything else is a critical piece of running a site on this platform. Your content gets to the share site just as it would with the Javascript, sometimes even faster. Also, make sure the image names here are the same ones you’re using.

RSS 29

RSS HTML JavaScript Doc 29

Startup Professionals Musings

AUGUST 10, 2012

Blogging has come a long way in the past few years, from a social release for narcissists, to today’s required vehicle for promoting your consulting business and gaining valuable online exposure. If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below.

Blogging 96

Blogging Search Engine Optimization Writing Social Network 96

Both Sides of the Table

SEPTEMBER 1, 2010

I first learned the ropes around SEO (search engine optimization) and how for years this has been a cat-and-mouse game where people game the system (Google) through link exchanges, offshore SEO “agencies,&# widgets, algorithmically optimized content and the like that degrades the quality of search results.

News 284

News Blogging Search Engine Optimization SEO 284

Startup Professionals Musings

APRIL 27, 2011

Blogging has come a long way in the past few years, from a social release for narcissists, to today’s required vehicle for promoting your consulting business and gaining valuable online exposure. If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below.

Blogging 91

Blogging Search Engine Optimization Services Writing 91