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I Haven’t Seen A Startup Yet Thrive Without Marketing

Startup Professionals Musings

The founder explains that the product or service is so “buzz-worthy” that the merits will spread rapidly through word-of-mouth only, meaning people loving it and recommending it to their friends. Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Develop viral content.

Marketing 139
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Viral Marketing And Word-of-Mouth Require Investment

Startup Professionals Musings

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Brand evangelists offline talk up your product lines at cocktail parties or recommend your services to friends while watching their kids' soccer game. Develop viral content.

Marketing 107
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

Product is simply about defining a physical good or service that would be valued by consumers of the product more than existing alternatives based on functionality, quality and/or price. When I first started blogging Digg was still at its peak. Rebelling is simply a form of snobbery. So What is This Underbelly of Which You Speak?

Marketing 379
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Test Your Aptitude for Business Internet Jargon

Startup Professionals Musings

If you have heard the lingo, but most of these are not in your startup business plan, you are already in jeopardy as an entrepreneur: Blogging. A blog is basically a journal (“web log”) that is published on the web. Business blogs are an extension of your website and can effectively communicate the value of your business.

SEM 95
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Why Good Marketing Campaign Costs Continue To Rise

Startup Professionals Musings

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Brand evangelists offline talk up your product lines at cocktail parties or recommend your services to friends while watching their kids' soccer game. Develop viral content.

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Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). SEM is sometimes called “buying your way into search results.” For sites displaying the ads, this is called pay per click (PPC). Cost per action (CPA).

SEM 90
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Many Entrepreneurs Believe Viral Marketing is Free

Startup Professionals Musings

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Brand evangelists offline talk up your product lines at cocktail parties or recommend your services to friends while watching their kids'' soccer game. Develop viral content.