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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. Gross margin positive != That bit is easy.

Metrics 150
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10 Keys To Raising Your New Venture Funding Potential

Startup Professionals Musings

The key elements of leadership in a company, both individual and organizational, are less tangible, but very critical in setting a market value for investment, acquisition, or going public. For startups, the entrepreneur and founder is almost always the face of the company. How much goodwill can you and your company command today?

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8 Tactics To Make You A Fearless Business Innovator

Startup Professionals Musings

As a potential investor, I always think of the high rate of failure of disruptive technologies, due to the longer learning curve of customers, infrastructure change consistently required, and higher marketing costs. Don’t be lulled into a false sense of security by an initial innovation that has served your company well so far.

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10 Strategies For Success Long-Term As Well As Today

Startup Professionals Musings

In a larger public company, it’s all about making your quarterly numbers, versus investing in strategic growth alternatives that may not pay off until several quarters later. In my experience, even in startups, longer-term strategy often gets pushed off the agenda due to current challenges. Cote, former Chairman and CEO of Honeywell.

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10 Goodwill Elements To Raise Your Business Valuation

Startup Professionals Musings

The key elements of leadership in a company, both individual and organizational, are less tangible, but very critical in setting a market value for investment, acquisition, or going public. For startups, the entrepreneur and founder is almost always the face of the company. How much goodwill can you and your company command today?

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8 Tactics To Make Service Your Competitive Advantage

Startup Professionals Musings

Chip Bell and Ron Zemke, who are experts in this area, provide some of the best specific insights I’ve seen, in the classic book “ Managing Knock Your Socks Off Service.” It must be understandable, written down, and verifiable, with regular measurements and metrics to make it real, benchmarked against the competition. Marty Zwilling

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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

Thus I was pleased to see this subject, and related strategy decisions, covered well in a recent book, “ Brand Vision ,” by Jim Everhart. Mr. Everhart distills his leadership insights from many decades in one of the largest business-to-business marketing agencies, working with companies across the country.

Customer 100