Startup Professionals Musings

APRIL 26, 2012

But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Jim Sterne, who has written six books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in his book titled " Social Media Metrics."

Social Media 98

Social Media Metrics Media Startup 98

Startup Professionals Musings

APRIL 21, 2023

In my experience, finding real innovation in existing company environments is even tougher. Overall I like the principles in the classic book “ Robert’s Rules of Innovation: A 10-Step Program for Corporate Survival ,” by Robert F. Once a new product is launched, a key metric is the ratio of new product sales to overall sales.

Coach 137

Coach Metrics Competition Ideas 137

Startup Professionals Musings

MAY 21, 2022

The case for zero paid media as the new marketing model was highlighted a few years ago in the classic book, “ Z.E.R.O. ” by Joseph Jaffe and Maarten Albarda, both experienced marketers working with new companies, as well as larger firms. In the book, Jaffe introduces three new sets of metrics for gauging progress: Medium-term metrics.

Marketing 127

Marketing Framework Social Media Media 127

Startup Professionals Musings

OCTOBER 11, 2010

But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Jim Sterne, who has written six books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in his recent book titled " Social Media Metrics."

Social Media 84

Social Media Metrics Media Satisfaction 84

Startup Professionals Musings

MAY 27, 2023

Soon you won’t be able to name a business as one of your favorites if you can’t personally visualize and relate to company leadership. In the same way, great entrepreneurs and company leaders should no longer rely on faceless and nameless processes to drive business strategy and innovation to stay competitive. by Steven D.

Customer 140

Customer Custom Social Media Metrics 140

Startup Professionals Musings

MARCH 9, 2019

But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. " He has one of the first books on this subject, and he breaks the process down into nine key activities, as follows: Get focused and identify goals.

Social Media 98

Social Media Media Metrics Satisfaction 98

Startup Professionals Musings

FEBRUARY 17, 2019

According to Josh Linkner, in his classic book “ Disciplined Dreaming ,” we have entered the Age of Creativity, in which each incremental gain is zeroed out as global competitors quickly copy and adapt. He makes the case, and I agree, that creativity in a company, large or small, doesn’t just happen – it requires a culture.

Company 90

Company Companies Competition Netflix 90

Startup Professionals Musings

JUNE 20, 2022

I saw some real guidance in the classic book by Loc de Brabandere and Alan Iny, “ Thinking in New Boxes.” Another example is seeing substitute versions of a product, like eBooks, for a low price displacing hardcover books. Changes in your organization’s core performance metrics. New unmet consumer or customer needs.

eBook 111

eBook Metrics Examples Startup 111

Startup Professionals Musings

JANUARY 9, 2022

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Ric Dragon, an expert in online marketing, in his classic book. Create an action plan with metrics.

Social Media 135

Social Media Framework Media Metrics 135

Startup Professionals Musings

OCTOBER 22, 2022

The long-standing rule of thumb that companies have ten years between significant disruptions was reset a few years ago to five years, according to experts Larry Downes and Paul Nunes. Check out the classic book, “ Advancing Innovation: Galvanizing, Enabling & Measuring for Innovation Value! ” by Patrick J.

Metrics 102

Metrics Startup Organization Demand 102

Startup Professionals Musings

AUGUST 15, 2022

According to the classic book “ Data Crush ,” by Christopher Surdak, data in all formats will soon be the largest source of new opportunities for startups, or death. More and more company and personal services are being virtualized to the Cloud. Data enable: use metrics and measurements. The audience is now the actors.

Startup 126

Startup Social Media Entertainment Metrics 126

Startup Professionals Musings

JULY 3, 2020

In the classic book, “ Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer ,” top marketing consultant Carlos Hidalgo updates the old guidelines on how to set up demand generation processes, keep them current, and measure results. Lead-stage content performance. Nurturing stage email performance.

Marketing 174

Marketing Invest Demand Metrics 174

Startup Professionals Musings

MAY 11, 2019

I found these pillars, and the first principles behind them, pulled together well in a classic book, “ Embracing Progress: Next Steps For The Future Of Work ,” by A. Company values must include respect for the environment and social good. Sophie Wade. More people as a substitute for technology is not a solution.

Company 78

Company Companies Coach Satisfaction 78

Startup Professionals Musings

JANUARY 25, 2023

For example, only a few people today still think of Amazon as an online provider of books and related goods, now that they have exploded their business world-wide into every product arena, added web services (AWS), television and film production (Metro-Goldwyn-Mayer), a bricks-and-mortar grocery chain (Whole Foods), and more.

Outsource Development 140

Outsource Development Outsource Startup Metrics 140

Startup Professionals Musings

MAY 30, 2022

According to one study a decade ago, only 45% of founders plan to exit after stage one, and my guess is that less than half the remainder survive the next stage in their own company. In his classic book, “ Second Stage Entrepreneurship ,” Daniel J. Managing business growth is more than metrics.

Sales 147

Sales Metrics Guide Startup 147

Startup Professionals Musings

JULY 25, 2020

In my experience, finding real innovation in existing company environments is even tougher. Overall I like the principles in the classic book “ Robert’s Rules of Innovation: A 10-Step Program for Corporate Survival ,” by Robert F. Once a new product is launched, a key metric is the ratio of new product sales to overall sales.

Coach 144

Coach Metrics Social Network Competition 144

Startup Professionals Musings

DECEMBER 22, 2021

I was happy to see quantified evidence of this in a new book, “ Winning on Purpose ,” by Fred Reichhheld, creator of the Net Promoter system of management, in concert with Darci Darnell and Maureen Burns. Use metrics to assess needs and growth economics. Regularly invent new ways to delight customers.

Customer 114

Customer Custom Satisfaction Metrics 114

Startup Professionals Musings

DECEMBER 30, 2022

In that context, I was pleased to see the supporting message in a recent book, “ Fearless Innovation: Going Beyond the Buzzword ,” by Alex Goryachev. I can think of many companies that waited too long to react to change, including Polaroid and Blockbuster , and were never able to recover. If you can’t measure it, you can’t manage it.

Technical Review 101

Technical Review Metrics Resource Software Review 101

socalTECH

SEPTEMBER 3, 2019

We caught up with Amos to learn about his new book, and to gain some tips for startup entrepreneurs on how to figure out when you're actually ready to scale your sales team. Amos Schwartzfarb: I have been in and a part of early stage startup companies since the mid 90's, in San Francisco. What's the new book about?

Sales 113

Sales Startup Custom Development Framework 113

Startup Professionals Musings

MARCH 18, 2020

I found this reality addressed well in a new book, “ Fast Times ,” by McKinsey Partners Arun Arora, Peter Dahlstrom, Klemens Hjartar, and Florian Wunderlich. Other experts point that your employee improvement culture, sense of direction, personal purpose, and job satisfaction may be more important than any metrics.

Metrics 122

Metrics Training Satisfaction IBM 122

Startup Professionals Musings

AUGUST 1, 2021

In his classic book on building a business, “ Traction: Get a Grip on Your Business ,” Gino Wickman, a similar experienced business consultant and developer of the Entrepreneurial Operating System (EOS), outlines five common frustrations that we both hear from entrepreneurs, as follows: You are the boss, but you don’t have control.

Entrepreneur 174

Entrepreneur Search Engine Optimization Satisfaction Social Media 174

Startup Professionals Musings

NOVEMBER 16, 2022

In fact, even within Fortune 100 companies, almost 90 percent have encountered growth stalls or flirted with failure, or worse, in the last 50 years. No company can afford to lose the agility, flexibility, and innovation of a startup. Companies follow each other rather than the market. Morgan (chemical manufacturing).

Startup 120

Startup Statistics IBM IBM 120

Startup Professionals Musings

OCTOBER 18, 2023

As a mentor to many entrepreneurs, I also encourage an entrepreneur exit focus early, and I really like the specific steps outlined in the classic book, “ Exit Signs ,” by Pamela Dennis, who has helped companies through this critical transition for decades. Running a mature company is totally different from running a startup.

Startup 99

Startup Entrepreneur Metrics Acquisition 99

Startup Professionals Musings

OCTOBER 13, 2021

I found these maladies summarized well in a new book, “ Radical Product Thinking ,” by entrepreneur Radhika Dutt. For example, a few years ago, the company Beepi had a vision to build a new market for buying and selling used cars, but became overly focused on fundraising to grow fast, and ignored many customer complaints.

Metrics 133

Metrics Product Yahoo Examples 133

TechCrunch LA

FEBRUARY 20, 2019

When should you start a company? What company should you start? When should you join a company? Anyone who has worked in a large company further knows that timing a product launch or a new marketing strategy has more to do with internal politics than reading market forces. When should a VC invest?

Venture Capital 202

Venture Capital Startup Technical Review Invest 202

Startup Professionals Musings

MARCH 12, 2017

But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. " He has one of the first books on this subject, and he breaks the process down into nine key activities, as follows: Get focused and identify goals.

Social Media 69

Social Media Media Metrics Satisfaction 69

Berkonomics

DECEMBER 11, 2014

These are not the strategic visionary skills, like leading companies through risky product launches, or steering the course through economic storms where leaders become oversized personalities for their superhuman efforts. These are the skills of daily operation, the ones that make or break a company – from the top.

Organization 220

Organization Metrics Training Course 220

Startup Professionals Musings

NOVEMBER 7, 2022

After many years in business, working in large companies as well as startups, I’m no longer surprised at why mature and successful companies struggle with introducing innovative new ventures as the market and environment changes. Make sure everyone comes with an entrepreneur mindset for real innovation.

Incubator 143

Incubator Seed Funding Metrics Customer 143

Startup Professionals Musings

APRIL 17, 2017

I found some key ones in a new book, “ The Future-Proof Workplace ,” by Linda Sharkey, PhD, and Morag Barrett. I believe these factors are key to the future success of every new startup, as well as every mature company: Leadership must be values-based and people focused. Company culture drives decision making and process.

Company 55

Company Companies Artificial Inteligence Technical Review 55

Startup Professionals Musings

AUGUST 31, 2020

Soon you won’t be able to name a business as one of your favorites if you can’t personally visualize and relate to company leadership. In the same way, great entrepreneurs and company leaders should no longer rely on faceless and nameless processes to drive business strategy and innovation to stay competitive. by Steven D.

Social Media 128

Social Media Metrics Customer Custom 128

Startup Professionals Musings

OCTOBER 14, 2022

The key elements of leadership in a company, both individual and organizational, are less tangible, but very critical in setting a market value for investment, acquisition, or going public. For startups, the entrepreneur and founder is almost always the face of the company. How much goodwill can you and your company command today?

Technical Review 129

Technical Review Funding Organization Coach 129

Startup Professionals Musings

AUGUST 24, 2019

The case for zero paid media as the new marketing model was highlighted in the classic book, “ Z.E.R.O. ” by Joseph Jaffe and Maarten Albarda, both experienced marketers working with new companies, as well as larger firms. In the book, Jaffe introduces three new sets of metrics for gauging progress: Medium-term metrics.

Media 95

Media Framework Social Media Metrics 95

Startup Professionals Musings

MAY 5, 2013

But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in his book titled " Social Media Metrics."

Social Media 102

Social Media Media Entrepreneur Metrics 102

Startup Professionals Musings

SEPTEMBER 22, 2023

Chip Bell and Ron Zemke, who are experts in this area, provide some of the best specific insights I’ve seen, in the classic book “ Managing Knock Your Socks Off Service.” It must be understandable, written down, and verifiable, with regular measurements and metrics to make it real, benchmarked against the competition. Marty Zwilling

Competition 99

Competition Services Startup Training 99

Startup Professionals Musings

JANUARY 25, 2020

The long-standing rule of thumb that companies have ten years between significant disruptions was reset a few years ago to five years, according to experts Larry Downes and Paul Nunes. Check out the classic book, “ Advancing Innovation: Galvanizing, Enabling & Measuring for Innovation Value! ” by Patrick J.

Startup 138

Startup Organization Demand Customer 138

Startup Professionals Musings

JANUARY 9, 2021

As a mentor to many entrepreneurs, I also encourage an entrepreneur exit focus early, and I really like the specific steps outlined in the classic book, “ Exit Signs ,” by Pamela Dennis, who has helped companies through this critical transition for decades. Running a mature company is totally different from running a startup.

Startup 173

Startup Entrepreneur Metrics Acquisition 173

Startup Professionals Musings

MAY 3, 2023

I found some good guidance with practical specifics to accomplish this new type of leadership in a recent book, “ Your Resource is Human ,” by Melissa Romo. She brings more than twenty years of experience building and working with globally dispersed teams and Fortune 500 companies around the world. Start with ‘How are you?’

Startup 113

Startup Summary Coach Metrics 113