Startup Professionals Musings

DECEMBER 19, 2022

As a startup advisor, I see many aspiring entrepreneurs whose primary motivation seems to be to work part time, or get rich quick, or avoid anyone else telling them what to do. Yet, for those with more realistic expectations and the right motivation, the entrepreneur lifestyle can be the dream life you envisioned.

Entrepreneur 110

Entrepreneur Organization Customer Custom 110

Startup Professionals Musings

DECEMBER 18, 2020

As a long-time business executive and adviser to entrepreneurs, I see a definitive shift away from customer trust in traditional business messages, and the executives who deliver them. I believe that the sooner every entrepreneur and brand builder adapts to this emerging trend, the sooner they will find success.

Customer 173

Customer Custom Social Media Technical Review 173

Startup Professionals Musings

JULY 28, 2021

As an angel investor in early-stage startups, I’ve long noticed my peers apparent bias toward the strength and character of the founding entrepreneurs, often overriding a strong solution to a painful problem with a big opportunity. He has completed a study of more than 100 CEOs, with feedback from over 8,000 of their employees on this topic.

Entrepreneur 165

Entrepreneur Mentor Ideas Invest 165

Startup Professionals Musings

SEPTEMBER 6, 2020

I recognized this as I was reading the classic book, ” The Only Sales Guide You’ll Ever Need ,” by Anthony Iannarino, who is an international sales leader and expert on optimizing results. His focus is on sales, but I see the same skills needed for entrepreneurs. Diagnosing and understanding the customer problem.

Entrepreneur 134

Entrepreneur Startup Sales Customer 134

Startup Professionals Musings

MAY 31, 2020

Most technical entrepreneurs I know demand the discipline of a product specification or plan, and then assume that their great product will drive a great business. Is it any wonder why so few entrepreneurs ever find the professional investors they seek? Yet I’m still often approached by aspiring entrepreneurs who have neither.

Entrepreneur 124

Entrepreneur Startup Summary Product 124

Startup Professionals Musings

MARCH 27, 2020

As a startup advisor, I see many aspiring entrepreneurs whose primary motivation seems to be to work part time, or get rich quick, or avoid anyone else telling them what to do. Yet, for those with more realistic expectations and the right motivation, the entrepreneur lifestyle can be the dream life you envisioned.

Entrepreneur 126

Entrepreneur Organization Customer Custom 126

Startup Professionals Musings

JULY 3, 2020

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue.

Marketing 174

Marketing Invest Demand Metrics 174

Startup Professionals Musings

JULY 5, 2014

Most entrepreneurs assume that success is dependent on their product expertise, coupled with some knowledge of how to run a business. Successful entrepreneurs today must practice human-centered leadership to compete and win. Effective entrepreneur leaders focus on getting people needs satisfied early.

Demand 92

Demand Entrepreneur Startup Training 92

Startup Professionals Musings

MAY 29, 2023

I recognized this as I was reading the classic book, ” The Only Sales Guide You’ll Ever Need ,” by Anthony Iannarino, who is an international sales leader and expert on optimizing results. His focus is on sales, but I see the same skills needed for entrepreneurs. Diagnosing and understanding the customer problem.

Startup 154

Startup Sales Entrepreneur Customer 154

Startup Professionals Musings

SEPTEMBER 30, 2019

Serious entrepreneurs know that, but too many “wannabes” still fall for that elusive get-rich-quick scheme with no risk. As an active angel investor, I still hear entrepreneurs asserting large opportunities with minimal risk and no competition. When entrepreneurs become prisoners of hope, they look for others to solve their problem.

Entrepreneur 107

Entrepreneur Marketing Customer Custom 107

Startup Professionals Musings

SEPTEMBER 22, 2023

Most leaders agree that poor customer service is a business killer today, in terms of lost customers, reduced profits, and low morale. Yet the average perception of customer experience has not improved. It’s a tough job, and inexperienced entrepreneurs just don’t know where to start, and how to do it.

Competition 99

Competition Services Startup Training 99

Startup Professionals Musings

JUNE 25, 2021

It seems like everyone wants to be an entrepreneur and get rich these days. As an example of a good resource, I enjoyed the classic book, “ Idea To Invention ,” by Patricia Nolan-Brown, that does a great job on the key steps. Ask some potential customers to see if there is real interest, and start thinking about price versus cost.

Ideas 136

Ideas Entrepreneur Mentor Resource 136

Startup Professionals Musings

JULY 9, 2018

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Hidalgo recommends a focus on engagement stage indicators including customers by channel, conversion ratio, and cost per revenue.

Metrics 57

Metrics Demand Marketing Paramount 57

Startup Professionals Musings

FEBRUARY 14, 2022

I see more and more entrepreneurs who seem to have everything going for them – vision, motivation, passion, even a good business plan, product, and money, and yet they can’t close customers. Great businesses begin with a customer problem that has a big and monetizable pain point. Nail the solution. Nail the business model.

Technical Review 143

Technical Review Customer Custom Entrepreneur 143

Startup Professionals Musings

MAY 2, 2022

Most of the entrepreneurs and business owners I work with recognize that they must occupy and practice a primary leadership position , but many will admit that they are not thriving in this role. The support currently provided by product service can become inadequate to satisfy new customers, as your growth and image becomes better known.

Entrepreneur 90

Entrepreneur Satisfaction Coach Mentor 90

Startup Professionals Musings

SEPTEMBER 15, 2021

More entrepreneurs want to be socially responsible these days, but fear a negative impact on profits, growth, and the ability to find an investor. Some customers and stakeholders don’t just prefer that an organization is socially responsible, but insist on dealing only with these startups. Doing business is a human process.

Startup 149

Startup Organization Customer Custom 149

Startup Professionals Musings

JULY 31, 2019

After working in business at all levels, and consulting to entrepreneurs for years, I’m still surprised to see so many situations where things that should be easy are painful to customers, and lead to customers hating your business. Get out and meet your customers to learn what turns them on these days.

Customer 83

Customer Custom Demand Examples 83

Startup Professionals Musings

AUGUST 4, 2019

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. How many customers will have any idea what this means to them?

Marketing 97

Marketing Entrepreneur Startup Technical Review 97

Startup Professionals Musings

JUNE 7, 2023

The cost of entry to the entrepreneur lifestyle is at an all-time low, but the challenge of winning and success is at an all-time high. Customers have come to expect disruptive change, so yet another social network is not the way to get traction. Entrepreneurs in this category are real risk takers, such as Elon Musk.

Entrepreneur 118

Entrepreneur Startup Social Network SpaceX 118

Startup Professionals Musings

MARCH 8, 2012

Every startup needs to understand that the customer paradigm has dramatically shifted over the past two years with pervasive social networks and smartphones. If your business doesn’t connect with your customers, individually and as a community, demanding customers will not only ignore you, but will actively keep other customers away.

Customer 93

Customer Custom Networking Entrepreneur 93

Startup Professionals Musings

SEPTEMBER 2, 2019

Every so often a promising entrepreneur seems to freeze in the oncoming headlights and gets run over by his competition. Lewis, author of the timeless book “ Why Flip A Coin? These points may sound obvious, but the process is certainly contrary to the popular “shoot from the hip” approach that is practiced by some entrepreneurs.

Entrepreneur 92

Entrepreneur Ideas Research Demand 92

Startup Professionals Musings

SEPTEMBER 25, 2022

Most entrepreneurs assume that success is dependent on their product expertise, coupled with some knowledge of how to run a business. Successful entrepreneurs today must practice human-centered leadership to compete and win. Effective entrepreneur leaders focus on getting people needs satisfied early.

Training 142

Training Coach Startup Entrepreneur 142

Startup Professionals Musings

JULY 2, 2022

Serious entrepreneurs know that, but too many “wannabes” still fall for that elusive get-rich-quick scheme with no risk. As an active angel investor, I still hear entrepreneurs asserting large opportunities with minimal risk and no competition. When entrepreneurs become prisoners of hope, they look for others to solve their problem.

Entrepreneur 153

Entrepreneur Marketing Customer Custom 153

Startup Professionals Musings

AUGUST 23, 2023

Every business owner and entrepreneur like you I work with wishes they could better predict product demand and sales, for managing inventory and long-term business planning. I was impressed with the analysis and recommendation offered in a recent book, “ Trust the Plan: Demand Management For Business Leaders, ” by Greg Spira.

Metrics 81

Metrics Demand Statistics Sample 81

Startup Professionals Musings

OCTOBER 22, 2022

Entrepreneurs and startups are big believers in innovation, but sometimes they forget that innovation must be continual to assure long-term success, rather than the one big-bang idea that initiated their journey. Check out the classic book, “ Advancing Innovation: Galvanizing, Enabling & Measuring for Innovation Value! ”

Metrics 102

Metrics Startup Organization Demand 102

Startup Professionals Musings

JULY 31, 2022

Too many customers have long felt distanced from many successful brands, seeing them as closed and mysterious environments, focused only on profits and killing competitors. These are responding to the demands of this new world for collaboration, trust, and transparency. Shared leadership (member and customer led).

Organization 126

Organization Social Media Examples Customer 126

Startup Professionals Musings

APRIL 11, 2022

New entrepreneurs are always looking for a shortcut in getting their venture story and plan across to investors, and closing on the funding they need. The canvas is a visual chart with elements describing your value proposition, structure, finances, and customers, to help companies identify and align business activities.

Funding 133

Funding Activity Customer Custom 133

Startup Professionals Musings

JANUARY 8, 2021

Most leaders agree that poor customer service is a business killer today, in terms of lost customers, reduced profits, and low morale. Yet the average perception of customer experience has not improved. It’s a tough job, and inexperienced entrepreneurs just don’t know where to start, and how to do it.

Startup 154

Startup Training Customer Custom 154

Startup Professionals Musings

JUNE 4, 2022

Every so often a promising entrepreneur seems to freeze in the oncoming headlights and gets run over by his competition. Lewis, author of the timeless book “ Why Flip A Coin? These points may sound obvious, but the process is certainly contrary to the popular “shoot from the hip” approach that is practiced by some entrepreneurs.

Ideas 155

Ideas Entrepreneur Research Demand 155

Startup Professionals Musings

AUGUST 28, 2022

Many entrepreneurs still don’t understand that building a business culture today of doing good, like helping people (society) and planet (sustainability), is also a key to maximizing profit. Employees and customers alike are looking for meaning, not simply employment and commodity prices. Doing business is a human process.

Organization 143

Organization Startup Pricing Customer 143

Startup Professionals Musings

MAY 1, 2022

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. How many customers will have any idea what this means to them?

Marketing 141

Marketing Startup Social Media Technical Review 141

Startup Professionals Musings

NOVEMBER 30, 2022

As an investor in startups, I most often see entrepreneurs who are technologists, or at least have a real passion for a specific product. While these investors, and early customers, will always argue that they found you, I’m convinced that there is no substitute for aggressive networking on your part.

Startup 113

Startup Customer Custom Technical Review 113

Startup Professionals Musings

SEPTEMBER 19, 2021

One of the reasons it’s so tough is that the rules are constantly changing on what it takes to win over customers, as customer attitudes and cultures change, and competitors continually strive to “raise the bar” on product and support. Existing customers can’t envision a new concept, or new behaviors.

Company 152

Company Companies Startup Customer 152

Startup Professionals Musings

DECEMBER 21, 2022

As an entrepreneur, it’s never too early to set the culture you need for a thriving business, as well as thriving employees, customers, partners, and vendors. I recommend that every aspiring entrepreneur and serious business professional take each one of these to heart from day-one of their startup: Talent is the whole ball game.

Training 127

Training Customer Custom Social Media 127

Startup Professionals Musings

MARCH 3, 2023

Most technical entrepreneurs I know demand the discipline of a product specification or plan, and then assume that their great product will drive a great business. Is it any wonder why so few entrepreneurs ever find the professional investors they seek? Yet I’m still often approached by aspiring entrepreneurs who have neither.

Product 112

Product Summary Activity Entrepreneur 112

Startup Professionals Musings

OCTOBER 21, 2022

One of the quickest ways to become an entrepreneur these days is to develop and publish a smartphone app. I also recommend the app development strategies outlined in the classic book, “ Vaporized: Solid Strategies for Success in a Dematerialized World ,” by Robert Tercek, who has lived on the digital edge for many years.

Develop 138

Develop Development Platform Mobile 138

Startup Professionals Musings

DECEMBER 17, 2022

Every entrepreneur thinks he can relax a bit after his business model is proven, funding is in place, and revenues are scaling as projected up that hockey-stick curve. Initially, all companies sell to customers who are the easiest to reach and most excited about the new product. Customer acquisition gets harder and more expensive.

Startup 106

Startup Pricing Cloud Computing Customer 106