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Balance Your Marketing Spending Between Free and Fee

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Marketing 127
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6 Information Surges Raise Huge Startup Opportunities

Startup Professionals Musings

According to the classic book “ Data Crush ,” by Christopher Surdak, data in all formats will soon be the largest source of new opportunities for startups, or death. Virtual living: the rise and growing dominance of social media. Online entertainment: millions of channels, billions of actors.

Startup 126
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How New Ventures Can Avoid Conventional Media Costs

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Media 95
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Social Media Trend Spotting Turns $20,000 into over $2 million

Tech Zulu Event

In his book he lays out step by step how we can achieve the same as he did from 32 to 35 turning $20,000 into over $2 million. When I met him I could just tell he wrote the book to share his knowledge in order to give us the same security he is able to give his wife and children. To entertain us and/or inform.

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From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

John Lusk, along with his Co-Author Kyle Harrison, leveraged their humble company''s newsletter into The MouseDriver Chronicles , a New York Times bestselling book. Along the way, they created a supportive community of emotionally attached stakeholders that would be the envy of any Social Media Manager. February of 2001, Inc.

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Interview with Jeremy Gocke, Fliptu

socalTECH

With the proliferation of social media, how do you--as a brand--manage all of those various websites, content, and media? Los Angeles-based Fliptu (www.fliptu.com), headed by Jeremy Gocke , thinks it has this figured out, by providing a central place to access a brand's content, across social networks. What is Fliptu?

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6 Technology Trends Will Spawn Countless New Ventures

Startup Professionals Musings

According to the classic book “ Data Crush ,” by Christopher Surdak, data in all formats will soon be the largest source of new opportunities for startups, or death. Virtual living: the rise and growing dominance of social media. Online entertainment: millions of channels, billions of actors.