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7 Keys To An Engaging Framework For Social Media Mktg

Startup Professionals Musings

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Ric Dragon, an expert in online marketing, in his classic book. Incorporate brand personality and voice.

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Balance Your Marketing Spending Between Free and Fee

Startup Professionals Musings

The case for zero paid media as the new marketing model was highlighted a few years ago in the classic book, “ Z.E.R.O. ” They advocate investing in their new framework, where the Z.E.R.O. This includes your website, blog, and presence on social media platforms, including Facebook, Twitter, Pinterest, Tumblr, Instagram, and many more.

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10 Ways To Move From “Thinking Different” To Success

Startup Professionals Musings

Chris Brogan, in his classic book, “ The Freaks Shall Inherit the Earth ,” offers some great steps of encouragement for them on how to come out of the closet, some of which I will paraphrase here: Declare your differences (even if only to yourself). Establish a daily framework for action. Know your strengths, and learn some new skills.

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How To Make The Most Of Your DNA As An Entrepreneur

Startup Professionals Musings

A few years ago, I first saw an interesting step in that direction via the classic book “ Entrepreneurial DNA ,” by Joe Abraham , with his assessment web site. His framework seems to be picking up some traction, and is already in use informally by several entrepreneurship platforms, universities, and even high school programs.

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7 Metaphors That Every Aspiring Leader Should Emulate

Startup Professionals Musings

I saw a new approach in the classic book “ Leadership Transformed: How Ordinary Managers Become Extraordinary Leaders ,” by Dr. Peter Fuda, which identifies seven leadership themes, presented as metaphors. These are the forces that initiate and sustain transformation efforts.

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8 New Business Keys To Success For Real Entrepreneurs

Startup Professionals Musings

Excellent detailed resources are everywhere, including a classic book, “ The Startup Checklist ,” by serial entrepreneur and founder of the New York Angels, David S. Investors and partners now look only for a framework of your business essentials, within the context of your opportunity, solution, and financials.

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6 Keys To Defining And Exploiting Your Secret Sauce

Startup Professionals Musings

For example, the handmade-item platform Etsy sponsors free entrepreneurship courses for underemployed and unemployed people, including assistance in setting up a store on Etsy, thus adding more artists and artisan sellers to their platform.