Startup Professionals Musings

OCTOBER 11, 2010

But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Jim Sterne, who has written six books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in his recent book titled " Social Media Metrics."

Social Media 84

Social Media Metrics Media Satisfaction 84

Startup Professionals Musings

MARCH 18, 2020

I found this reality addressed well in a new book, “ Fast Times ,” by McKinsey Partners Arun Arora, Peter Dahlstrom, Klemens Hjartar, and Florian Wunderlich. Other experts point that your employee improvement culture, sense of direction, personal purpose, and job satisfaction may be more important than any metrics.

Metrics 122

Metrics Training Satisfaction IBM 122

Startup Professionals Musings

MARCH 12, 2017

But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. " He has one of the first books on this subject, and he breaks the process down into nine key activities, as follows: Get focused and identify goals.

Social Media 69

Social Media Media Metrics Satisfaction 69

Startup Professionals Musings

OCTOBER 14, 2022

The key elements of leadership in a company, both individual and organizational, are less tangible, but very critical in setting a market value for investment, acquisition, or going public. Every business and brand has unique requirements to fit into their market environment. Leadership brand development.

Technical Review 129

Technical Review Funding Organization Coach 129

Startup Professionals Musings

MAY 5, 2013

But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in his book titled " Social Media Metrics."

Social Media 102

Social Media Media Entrepreneur Metrics 102

Startup Professionals Musings

APRIL 28, 2021

Thus I was pleased to see my own insights covered in a new book, “ Why Startups Fail ,” by Tom Eisenmann, a Harvard Business School professor, who has mentored many more entrepreneurs, and authored more than a hundred HBS case studies from real-world startups. The market is unpredictable and changes fast.

Technical Review 131

Technical Review Case Study Mentor Software Review 131

Startup Professionals Musings

JULY 15, 2020

I found real confirmation of my approach, and much practical guidance in a recent book, “ Entrepreneurial Leap ,” by a friend and cohort Gino Wickman. These are the timeless principles that must guide all hiring, marketing, and execution decisions. Implement the key business metrices you will live by.

Metrics 140

Metrics Entrepreneur Coach Satisfaction 140

InfoChachkie

MARCH 23, 2015

A company''s Net Promoter Score (NPS) is a beloved metric slavishly tracked and reported by product marketing and customer support executives of both established and nascent enterprises. The higher a company’s NPS, allegedly the higher its customer satisfaction. Turning Promoters Into Profits.

.Net 100

.Net Startup Satisfaction Technical Review 100

Startup Professionals Musings

JANUARY 15, 2020

The key elements of leadership in a company, both individual and organizational, are less tangible, but very critical in setting a market value for investment, acquisition, or going public. Every business and brand has unique requirements to fit into their market environment. Leadership brand development.

Technical Review 124

Technical Review Organization Coach Invest 124

Startup Professionals Musings

JUNE 3, 2015

The best part of being an entrepreneur is having the independence to make your own decisions, the flexibility for a better work/life balance, and personal satisfaction from driving change. You don’t have enough control over your time, investors, the market, or your startup. But nobody said it would be easy.

Entrepreneur 111

Entrepreneur Search Engine Optimization Satisfaction Social Media 111

Startup Professionals Musings

MAY 10, 2019

The classic example from several years ago was United Airlines not staying tuned in to social media, resulting in a unrecoverable customer problem causing great damage to their reputation, escalating to countless articles , and even a book, “ United Breaks Guitars.” Integrate social media into your overall marketing strategy.

Social Media 99

Social Media Media Tool Startup 99

Startup Professionals Musings

APRIL 4, 2015

Many soon find that what you do in a personal context doesn’t necessarily translate to your business, and measuring business value is quite different from measuring personal satisfaction. Create an integrated conventional marketing and social media strategy. Don’t forget the metrics and analytics. Marty Zwilling.

Social Media 108

Social Media Media Startup Tips 108

Startup Professionals Musings

JUNE 4, 2016

The best part of being an entrepreneur is having the independence to make your own decisions, the flexibility for a better work/life balance, and personal satisfaction from driving change. You don’t have enough control over your time, investors, the market, or your startup. But nobody said it would be easy.

Search Engine Optimization 55

Search Engine Optimization Satisfaction Entrepreneur Social Media 55

Startup Professionals Musings

NOVEMBER 4, 2015

The key elements of leadership in a company, both individual and organizational, are less tangible, but very critical in setting a market value for investment, acquisition, or going public. Every business and brand has unique requirements to fit into their market environment. Leadership brand development.

Technical Review 100

Technical Review Organization Coach Invest 100

Startup Professionals Musings

JANUARY 10, 2018

In that context, I found in a new book, “ The Unstoppable Organization ,” by Shawn Casemore, some good steps for every business owner: Schedule time for personal feedback from employees. Market changes happen rapidly and regularly these days, requiring a realignment of skills, processes, and approaches to keep up.

Startup 62

Startup Organization Customer Custom 62

Startup Professionals Musings

JULY 22, 2016

I found some good guidance on the required steps in a new book, “ The Moonshot Effect: Disrupting Business as Usual ,” by Lisa Goldman and Kate Purmal, a couple of consultants who have made it happen. You need to quantify measurable criteria for success, using business metrics. It takes the right people to make a breakthrough happen.

Startup 56

Startup Metrics Entrepreneur Resource 56

InfoChachkie

JANUARY 16, 2018

Without taking a dime of outside capital, the company has achieved impressive success in a competitive, SaaS market segment, landing companies such as Nike, Intuit, NASA, AutoDesk and PBS. Most companies have a roadmap describing what they’re planning to build, deliver or market. We have had to take sub-market salaries.

Venture Capital 115

Venture Capital Entrepreneur Santa Barbara SaaS 115

Startup Professionals Musings

JUNE 24, 2013

They drive the market, rather than the other way around. Your values as you create a startup are the key to creating an enviable culture that attracts more customers, according to Ann Rhoades, in her book “ Built on Values.” I believe in a startup culture that strongly transmits the values of integrity, customer focus, and results.

Startup 100

Startup Customer Custom Social Network 100

Startup Professionals Musings

AUGUST 16, 2017

I like the points made in the classic book, “ You Can Win ,” by Shiv Khera. That fosters a lack of attention to new markets and new competitors, instead of an eagerness to learn and innovate. Takers can never get satisfaction, and they antagonize those around them. Make your business a continuous learning process.

Software Review 57

Software Review Technical Review Startup Press 57

Startup Professionals Musings

SEPTEMBER 6, 2014

They drive the market, rather than the other way around. Your values as you create a startup are the key to creating an enviable culture that attracts more customers,” says Ann Rhoades in her book Built on Values. I believe in a startup culture that strongly transmits the values of integrity, customer focus, and results.

Startup 101

Startup Tips Education Customer 101

Startup Professionals Musings

MAY 20, 2012

They drive the market, rather than the other way around. Your values as you create a startup are the key to creating an enviable culture that attracts more customers, according to Ann Rhoades, in her book “ Built on Values.” I believe in a startup culture that strongly transmits the values of integrity, customer focus, and results.

Startup 100

Startup Customer Custom Social Network 100

Startup Professionals Musings

FEBRUARY 27, 2011

They drive the market, rather than the other way around. Your values as you create a startup are the key to creating an enviable culture that attracts more customers, according to Ann Rhoades, in her book “ Built on Values.” I believe in a startup culture that strongly transmits the values of integrity, customer focus, and results.

Startup 92

Startup Customer Custom Social Network 92

Startup Professionals Musings

FEBRUARY 8, 2015

Many startups and mature businesses have not yet accepted the fact that customer satisfaction and loyalty in this “always connected” age are about more than product and service quality. But to engender loyalty, you have to be delivering a good experience and keeping satisfaction high. Marketing-driven customer acquisition.

Customer 100

Customer Custom Satisfaction Social Media 100

Startup Professionals Musings

OCTOBER 11, 2013

Many startups and mature businesses have not yet adapted to the fact that customer satisfaction in this “always connected” age is more than product and service quality. But to engender loyalty, you have to be delivering a good experience and keep satisfaction high. Marketing-driven customer acquisition.

Customer 97

Customer Custom Satisfaction Social Media 97

Startup Professionals Musings

NOVEMBER 14, 2016

I just finished the latest version of a great book on how to do this, “ Work Less, Do More: The 7-Day Productivity Makeover ,” by time management expert Dr. Jan Yager. In today’s market, no solution is perfect for everyone, so achieving perfection is unrealistic and unproductive. Define clear goals and metrics for your productivity.

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Tips Activity Startup Product 100

Startup Professionals Musings

NOVEMBER 24, 2017

In an effort to learn a bit more about this phenomenon, and how to capitalize on it rather than fight it, I just completed a new book, “ Retail’s Seismic Shift ,” by Michael Dart, with Robin Lewis. Test new things and keep testing in your market for things that work. Measure your agility by putting metrics on change.

Customer 52

Customer Custom Technical Review Summary 52

Startup Professionals Musings

MAY 1, 2012

It seems like some CEOs are just more tuned in to the market realities, customer dynamics, people interactions, and are better leaders. Here is a summary of seven maxims that I excerpted from their e-book, which you can use in your startup and every entrepreneurial initiative: Work as a trusted customer advisor. Develop new channels?

Customer 89

Customer Custom Organization Summary 89

Startup Professionals Musings

FEBRUARY 22, 2011

It seems like some CEOs are just more tuned in to the market realities, customer dynamics, people interactions, and are better leaders. Here is a summary of seven maxims that I excerpted from their e-book, which you can use in your startup and every entrepreneurial initiative: Work as a trusted customer advisor. Develop new channels?

Startup 93

Startup Organization Customer Custom 93

Startup Professionals Musings

FEBRUARY 17, 2010

Here is a summary of seven maxims that I excerpted from their e-book, which you can use in your startup and every entrepreneurial initiative: Work as a trusted customer advisor. Build from the market outside-in. Tuned in leaders understand the complete picture of market problems before building products. Marketing with a big “M.”

Organization 89

Organization Customer Custom Summary 89