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If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use socialmedia. He has one of the first books on this subject, and he breaks the process down into nine key activities, as follows: Get focused and identify goals. Get attention and reach your audience.
If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use socialmedia. Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of socialmedia metrics in his book titled " SocialMedia Metrics.
If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use socialmedia. " He has one of the first books on this subject, and he breaks the process down into nine key activities, as follows: Get focused and identify goals. Get buy-in from your colleagues.
If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use socialmedia. Jim Sterne, who has written six books on Internet advertising, marketing, and customer service, tackled this complex world of socialmedia metrics in his book titled " SocialMedia Metrics.
Socialmedia is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. Many soon find that what you do in a personal context doesn’t necessarily translate to your business, and measuring business value is quite different from measuring personal satisfaction.
Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for socialmedia, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a socialmedia strategy.
If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use socialmedia. " He has one of the first books on this subject, and he breaks the process down into nine steps, as follows: Get focused and identify goals. Get attention and reach your audience.
If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use socialmedia. " He has one of the first books on this subject, and he breaks the process down into nine key activities, as follows: Get focused and identify goals. Get buy-in from your colleagues.
The best part of being an entrepreneur is having the independence to make your own decisions, the flexibility for a better work/life balance, and personal satisfaction from driving change. You have tried all the popular initiatives and quick-fix remedies, including socialmedia, search engine optimization, and content marketing.
Today, in this age of pervasive socialmedia and two-way communication, the focus needs to get beyond demographics into personalities. I found some excellent guidance on the specifics in the classic book, “ What Customers Crave ,” by Nicholas J. Add the extra mile to make the experience exceptional. Marty Zwilling.
I just finished a new book, “ Unfiltered Marketing ,” by Stephen Denny and Paul Leinberger, which helped me put this digital communication transformation into perspective for all business owners. Customers these days are turned off by timeless safe messages, delivered repeatedly on traditional media.
Gerber wrote a best-selling business book called The E-Myth: Why Most Businesses Don’t Work and What to Do About It. Some pundits argue that the E-Myth principle is now outdated, due to the instant access to information via the Internet, pervasive networking via socialmedia, and courses on entrepreneurship at all levels of education.
Many startups and mature businesses have not yet accepted the fact that customer satisfaction and loyalty in this “always connected” age are about more than product and service quality. But to engender loyalty, you have to be delivering a good experience and keeping satisfaction high. Customer upsell: Sell more to existing customers.
Gerber wrote a best-selling business book called The E-Myth: Why Most Businesses Don’t Work and What to Do About It. Some pundits argue that the E-Myth principle is now outdated, due to the instant access to information via the Internet, pervasive networking via socialmedia, and courses on entrepreneurship at all levels of education.
In his classic book, “ Digital Context 2.0: a leading researcher on consumer behavior and the impact of digital, reports that decision makers, socialmedia users, and younger demographics are more and more comfortable sharing data in order to close the gap between thought and action. Norton, Ph.D.,
Many startups and mature businesses have not yet adapted to the fact that customer satisfaction in this “always connected” age is more than product and service quality. But to engender loyalty, you have to be delivering a good experience and keep satisfaction high. Customer upsell, selling more to existing customers.
I have to point out that the rest of the world looks for you online before visiting your business, finds talk about you on Yelp and socialmedia sites, and what they see can make or break your business. Resist cancelling existing socialmedia accounts. She is an expert in this area, with some great stories to tell.
Today’s customer buying dynamics are all about “user experience,” according to Brian Solis, in his classic book “ What’s the Future of Business? ”. Solis outlines the heuristics of social psychology that are key to building positive customer experiences today. Perhaps the greatest asset in social capital is that of benevolence.
Today, in this age of pervasive socialmedia and two-way communication, the focus needs to get beyond demographics into personalities. I found some excellent guidance on the specifics in the classic book, “ What Customers Crave ,” by Nicholas J. Add the extra mile to make the experience exceptional.
I was happy to see my own view reinforced in the classic book, “ Innovation Thinking Methods for the Modern Entrepreneur ,” by long-time entrepreneur and innovation expert Osama A. Here are ten key lessons from his book that we can all learn from: Utilize first principles thinking. Outsource services back to the customer.
For insight, I recommend the details provided in the classic book “ The 5 Choices: The Path to Extraordinary Productivity, ” by Kory Kogon, Adam Merrill, and Leena Rinne. Turn technology into a productivity engine, rather than a burden, to battle the avalanche of email, texts, and social-media alerts that threaten your productivity.
The challenge is that every new business needs to be innovative and different, in order to rise above the crowd, bring real change to the world, and give you the satisfaction you seek. So for those of you that love checklists, I saw some real value in the classic book by James M. SocialMedia.
To counter this hesitancy, I was inspired by a new book, “ Make No Small Plans ,” by entrepreneurs Elliott Bisnow, Jeff Rosenthal, Brett Leve, and Jeremy Schwartz. In these days of full communication through the Internet and socialmedia, you can’t hide. No idea should go unspoken.
These holidays, with all the new technology, including smartphones and socialmedia, many are convinced that multi-tasking is the answer. Practicing these will ensure greater productivity, less stress, more job satisfaction, and an improved overall sense of well-being.
The best part of being an entrepreneur is having the independence to make your own decisions, the flexibility for a better work/life balance, and personal satisfaction from driving change. You have tried all the popular initiatives and quick-fix remedies, including socialmedia, search engine optimization, and content marketing.
I recommend the ten practical steps outlined by Bob Kelleher, in his classic book “ Louder Than Words ,” from his many years of experience in corporate environments. Don’t confuse engagement with satisfaction. The bases of feedback may be a suggestion box, socialmedia, town hall meetings, or “open doors” all the way to the top.
This seemingly radical concept of people making all the difference in business has been around for a long time, perhaps most visibly in the classic book “ The 7 Habits of Highly Effective People ,” first published by Stephen R. You won’t be effective centering your life around someone else’s view of success, satisfaction, and happiness.
In his classic book, “ Digital Context 2.0: a leading researcher on consumer behavior and the impact of digital, reports that decision makers, socialmedia users, and younger demographics are more and more comfortable sharing data in order to close the gap between thought and action. Norton, Ph.D.,
They may not have noticed the wave of “open businesses,” spawned by the Internet and socialmedia. Establish vehicles, like a formal customer satisfaction program, to recognize and reward staff and customers for sharing what they can do to help you. Shared knowledge packaging (shareability).
In this age of instant and global communication via socialmedia and the Internet, I see more and more evidence that delighted customers should be your top priority. Business and customer satisfaction data measurements are required, in addition to subjective assessments of team progress, tradeoffs, and investment decisions.
Today’s customer buying dynamics are all about “user experience,” according to Brian Solis, in his recent book “ What’s the Future of Business? Solis outlines the heuristics of social psychology that are key to building positive customer experiences today. Perhaps the greatest asset in social capital is that of benevolence.
Today’s customer buying dynamics are all about “user experience,” according to Brian Solis, in his new book “ What’s the Future of Business? Solis outlines the heuristics of social psychology that are key to building positive customer experiences today. Perhaps the greatest asset in social capital is that of benevolence.
They have learned from and interacted with multiple cultures online through socialmedia and at school. Satisfaction is not connected to money. The entrepreneur lifestyle has the lure of future money, but more immediate satisfaction in the daily learning, new relationships and stature in an exciting community of peers.
It’s been happening for some time, but business changes, accelerated by the recent pandemic, have highlighted the need for all of us to review our positions, image, and satisfaction at work. I was pleased to see these personal branding messages highlighted and confirmed in a new book, “ The New Brand You ,” by branding guru Catherine Kaputa.
A while back I found a great book, “ America's Moment: Creating Opportunity in the Connected Age ,” put together by a group of fifty current leaders from across American life, that points out well some of the tools that can help all of us learn how to learn in this rapidly changing world of new opportunities.
Gerber wrote a best-selling business book called The E-Myth: Why Most Businesses Don’t Work and What to Do About It. Some pundits argue that the E-Myth principle is now out-dated, due to the instant access to information via the Internet, pervasive networking via socialmedia, and courses on entrepreneurship at all levels of education.
They know how to communicate what they have to the best advantage, and generate more results and satisfaction for all parties. As a technologist, I’ve always focused on the solution, but only learned the hard way about persuasion drivers, which I found summarized well in a new book, “ Amplify Your Influence ,” by Rene Rodriguez.
Thus I was pleased to see a much more complete and broader perspective of employee support recommendations in a new book, “ Employees First! ” The recent pandemic and remote team members have made the focus on social even more critical. Occupational satisfaction. Spiritual connections.
The challenge is that every new business needs to be innovative and different, in order to rise above the crowd, bring real change to the world, and give you the satisfaction you seek. So for those of you that love checklists, I saw some real value in a recent book by James M. SocialMedia.
Most of you business professionals that I know have at least thought about or talked about starting their own business, to get more control, make more money, or to get more satisfaction out of their life. You must feel satisfaction. In my experience, a good business plan should not be a book, or a one-pager.
Today, in this age of pervasive socialmedia and two-way communication, the focus needs to get beyond demographics into personalities. I found some excellent guidance on the specifics in the classic book, “ What Customers Crave ,” by Nicholas J. Add the extra mile to make the experience exceptional. Marty Zwilling.
Jan Yager, in her classic book “ Work Less, Do More ,” has outlined eight key steps to effective delegation which I endorse: Choose what tasks you are willing to delegate. For example, non-computer types should consider delegating their socialmedia, website, and SEO activities. Pick the best person to delegate to.
Today, in this age of pervasive socialmedia and two-way communication, the focus needs to get beyond demographics into personalities. I found some excellent guidance on the specifics in a new book, “ What Customers Crave ,” by Nicholas J. Traditional customer service, focused on fixing bad transactions, is too little, too late.
For example, I often hear proposals for new online socialmedia or collaboration platforms, maybe more specifically tuned to inventors or artists, or easier to use, and populated by experts, to compete against Slack or Facebook. Investors are looking for breakthrough solutions to fund. Be forever curious and optimistic.
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