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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

Brad wrote up his answer here – you should read it because it’s very instructive for how I believe communities ought to think about naming conventions. I recommend that you start by writing down the attributes you would want people to think about when they think about your brand. This is the list I would start with.

Startup 304
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Accelerator Crazy In Southern California

socalTECH

What's the latest craze in startups in Southern Califonia? It looks to be startup accelerators. In just the last few weeks, at least five different incubation/acceleration efforts have booted up in the region. The group is a member of the TechStars Network, and boasts a who's who of successful local CEOs and investors.

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Interview with Aviv Grill, Miso Media

socalTECH

Today's interview is with Los Angeles-based Miso Media , a developer of iPad-based music education software, which uses note detection to help users learn guitar, ukulele, and banjo. We caught up with founder Aviv Grill to dig deeper into what the firm is doing. First off, let's talk a little bit about your software.

Media 267
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Interview with Alex Benzer, SocialEngine

socalTECH

Southern California has had its share of new startup accelerators launch in the last few months, however, few people here have actually experienced an accelerator firsthand. Alex Benzer: I'm actually building two startups. SocialEngine is four years old, and that's the startup we applied to TechStars with.

Startup 242
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Spotlight: LA Tech Judges and SuperDemo Bill Gross of Idealab!

Tech Zulu Event

Always looking to provide the very best for our community so that you may learn and grow as a startup or entrepreneur, Bill Gross is one of the best experts we could provide. A lifelong entrepreneur, Bill started several companies prior to Idealab. After graduating from college, Bill and his brother Larry started GNP Development, Inc.,

Idealab 84
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Interview with Richard Koffler and John Morris, The Tech CEO Network

socalTECH

The group--which was started by Richard Koffler and John Morris , two well known investors in Los Angeles--has been trying to help connect CEOs with interesting university and other technology projects. Myself, I am now working with a medical ultrasound technology firm, working directly with the researcher and a design firm.

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Seth Sternberg – Meebo

Both Sides of the Table

One of the great joys of doing the web series This Week in VC every week is that I get to spend time with great people debating the issues of our day including how our industry is evolving as well as insights into how companies got started, got their initial traction and dealt with adversities. We then spoke about startups.

Startup 286