Remove Capital Remove Metrics Remove Pricing Remove Sales
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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. So if you’re able to raise easily no problem.

Metrics 150
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How Halla Is Using AI To Personalize Food, With Spencer Price

socalTECH

in seed funding, from E&A Venture Capital and SOSV. We spoke with CEO and co-founder Spencer Price to learn more about the company. Spencer Price: Halla is the only software company to dynamically profile human tastes so we can help people make better choices. Spencer Price: That's a fair question. What is Halla?

Pricing 113
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10 Steps To Second Stage Success For Your New Venture

Startup Professionals Musings

I like the ten steps he outlines, which I characterize here as follows: Seek major capital infusion. But to scale the business, they need the complementary expertise, experience, connections, oversight, and new capital connections of a formal board of directors. Switch your attention from product development to sales.

Sales 147
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The Changing Venture Landscape

Both Sides of the Table

how on Earth could the venture capital market stand still? One of the most common questions I’m asked by people intrigued by but also scared by venture capital and technology markets is some variant of, “Aren’t technology markets way overvalued? With the enormous changes to our economies and financial markets?—?how Of course we can’t.

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8 Keys To Being A First Responder To Market Changes

Startup Professionals Musings

When sales fall off, you need to dig deep for the “why,” rather than just assuming the price needs to go down. Often new competitors do fail, but they may highlight a consumer trend that you can capitalize on now, before it comes back to haunt you later. Establish and evaluate metrics at multiple levels.

Marketing 162
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5 Steps To An Innovative And Winning New Venture Plan

Startup Professionals Musings

Have you set the right price for your entree, and correctly included all costs? Have you projected sales and marketing costs, cash flow, and capital requirements? Develop metrics with which to measure yourself and use these to incrementally expand and improve your offering as fast as the market and capital will allow.

Startup 112
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7 Keys To Scaling Your Startup To Be The Next Unicorn

Startup Professionals Musings

In my experience, here are some of the key elements of that “second-stage” of entrepreneurship: Move from small investors to major venture capital. Switch your focus from product development to sales. Isolate marketing from sales for maximum customer focus. They will then line up with you, per Yvon Chouinard and Patagonia.

Startup 151