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Anametrix Gets Funding, Adds Advisors

socalTECH

San Diego-based Anametrix , a developer of cloud-based business analytics software, said today that it has received new funding and added a slate of well known advisors. Schreiber is at ProQuest Investments, and Asscher is President of Airtek Capital Group. Details on the new private investment was not disclosed. READ MORE>>.

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Anametrix Funding Worth $1.15M

socalTECH

San Diego-based Anametrix , a developer of cloud-based business analytics software, revealed this week via a regulatory filing that its recently announced round was worth $1.15M, part of a $2.3M Tags: anametrix venture capital funding cloud analytics software. fundraising effort by the company. READ MORE>>.

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Interview with Dmitri Leonov and Constantine Suychmez, Ulevate

socalTECH

Constantine is CEO of Ulevate, and Dmitri is an advisor, and also is known as the co-founder of email management and filtering software developer SaneBox. This seems very different from your background on software, how did you get into this? What is Ulevate? Dmitri Leonov: It's the Russian connection. Do users buy or rent these?

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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

The key to being able to run a business that isn’t yet profitable (on operating margin) is availability of capital to finance losses and preferably at a cost that isn’t too punitive to the founders and employees. It’s funny how scarcity of capital can focus one’s mind. So if you’re able to raise easily no problem. End of story.

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Interview with John Tomich, Onestop Internet

socalTECH

Third, is we provide customer care and phone support for orders; the fourth is the software technology, the platform that powers everything. The sixth is marketing analytics, including SEM/SEO, collecting customer names, emails -- we use ExactTarget for emails, and Omniture for Analytics. Bessemer approached us.

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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

Google’s market capitalization is in the stratosphere for a reason – keyword search advertising is highly effective. However, Search Engine Management (SEM) is not a “set and forget” exercise. For instance, it does not make sense to develop an Affiliate Market presence until you have established an effective SEM campaign.

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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

It says that selling an airplane ticket for $500 and getting paid a $5 fees by the airlines (1% gross margin) is not the same thing as selling $500 of software that you built (>90% gross margin). Marketing with long payback is precisely what requires venture capital. Or would you go to a disruptor in stead?

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