Case Study Competition Sales 
InfoChachkie
AUGUST 25, 2011
Before beginning customer success stories or case studies with a new client, I ask a LOT of questions of my marketing contacts - well before ever talking to one of their happy customers. How are they different from the competition? 2- The goals for their case studies. Going into projects, I want to understand.
Both Sides of the Table
FEBRUARY 20, 2017
They are tasked with “getting deals done” so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. Here’s how it goes: You have a business development group with two people.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Startup Professionals Musings
MAY 26, 2023
New offerings which build your brand will increase acceptance and sales of all solutions, not just the new one. These fears need to be offset by early success stories, educational case studies, or advice on ways to reduce risk. Even more important than solution marketing is building your brand. Incent these early.
InfoChachkie
JULY 14, 2011
Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. For businesses like this, finding new ways to drive more of these high-value inbound sales calls is key. Who do you view as your biggest competition?
Startup Professionals Musings
NOVEMBER 26, 2014
These industry veterans have been teaching smaller companies how to compete with digital marketing for many years, and have a wealth of case studies to show it really works. Every business faces challenges that affect their sales efforts, manufacturing efforts, human resources, and other things that keep them viable and profitable.
Both Sides of the Table
JUNE 22, 2015
However, the higher you get within an organization in the sale (and the larger the deal) executives are often looking to “win in the market,” which means growing revenue faster, offering products or services at a lower cost or offering features that their competitors can’t.
Startup Professionals Musings
JUNE 28, 2019
These things are clearly good for morale, but its not so clear that they translate into a competitive advantage. These authors present 20+ years of research, including case studies and metrics, showing how culture really makes or breaks your business. A positive culture of trust is required to neutralize uncertain feelings.
Expert insights. Personalized for you.
162 
Let's personalize your content