Startup Professionals Musings

AUGUST 9, 2023

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. If your solution alleviates a high level of existing pain, customers more readily change.

Case Study 89

Case Study Custom Customer Study 89

Startup Professionals Musings

NOVEMBER 15, 2020

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. If your solution alleviates a high level of existing pain, customers more readily change.

Case Study 174

Case Study Startup Custom Customer 174

Both Sides of the Table

JULY 21, 2014

I’d like to do a few posts on what life looks like on the way up and perhaps how to keep your head on straight and avoid drinking your own Kool Aid because as I often advise entrepreneurs on irrational exuberance, “ In a strong wind even turkeys can fly.” ROI studies were published. It’s when the game slows.

Marketing 354

Marketing Case Study Metrics Sales 354

Startup Professionals Musings

NOVEMBER 18, 2016

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. If your solution alleviates a high level of existing pain, customers more readily change.

Product 95

Product Case Study Custom Customer 95

InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Custom 164

Custom Customer Advertising SEM 164

SoCal CTO

JUNE 9, 2010

Kathy Sierra at Business of Software 2009 - Business of Software Blog , May 4, 2010 "In the old days, getting customers was easy. Putting customers first. Legendary customer support. Why Entrepreneurs Hate Lawyers. They’re deep into Customer Development ,” he said. You could just outspend. The Holy Grail of.

Startup 248

Startup Venture Capital Conference Social Media 248

socalTECH

JUNE 1, 2009

The organizer might have a friend's birthday, and have five or six people who might want to go in on a gift like a Wii or and iPod, and you can custom pick a card--just like an Evite--custom card invitations which you can make look realy cool and where you can pick a theme--and you put in the information. How does the payment work?

Startup 113

Startup Evite Organization Case Study 113