article thumbnail

The #1 Question to Ask Before Starting Any Case Study

InfoChachkie

Before beginning customer success stories or case studies with a new client, I ask a LOT of questions of my marketing contacts - well before ever talking to one of their happy customers. 2- The goals for their case studies. Maybe fast return on investment is just one of the messages. 1 - The client's business.

article thumbnail

6 Unforeseen Obstacles Every New Venture Must Conquer

Startup Professionals Musings

In these cases, you need testimonials, usage details, and return-on-investment examples. Multiple decision makers required to close a sale. A good tack is to sell exclusivity, or provide case studies to show return on investment and productivity. Solution brings risk to the customer, or high cost of failure.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Observations On Key Challenges Facing Every Startup

Startup Professionals Musings

In these cases, you need testimonials, usage details, and return-on-investment examples. Multiple decision makers required to close a sale. A good tack is to sell exclusivity, or provide case studies to show return on investment and productivity. Solution brings risk to the customer, or high cost of failure.

article thumbnail

8 Priorities When Offering A New Product Or Service

Startup Professionals Musings

New offerings which build your brand will increase acceptance and sales of all solutions, not just the new one. You will find that customers discount advertising, and look for user testimonials, online influencer reviews, and return-on-investment examples from industry experts. Solution may require new category development time.

Product 141
article thumbnail

6 Ways To Improve Your Odds Of New Business Success

Startup Professionals Musings

Thus I was pleased to see my own insights covered in a new book, “ Why Startups Fail ,” by Tom Eisenmann, a Harvard Business School professor, who has mentored many more entrepreneurs, and authored more than a hundred HBS case studies from real-world startups.

article thumbnail

10 Obstacles To Product Adoption That Kill Businesses

Startup Professionals Musings

In these cases, you need testimonials, usage details, and return-on-investment examples. Multiple decision makers required to close a sale. A good tack is to sell exclusivity, or provide case studies to show return on investment and productivity. Solution brings risk to the customer, or high cost of failure.

Product 95
article thumbnail

After “Retiring” at the Age of 40, My Wife, My ADHD & an Itch to Have an Impact on the World Sent Me Back to Work

Frank Addante

We build and invest in startups with impact. We have a Startup Studio and Early Stage Investment Fund. A number of years ago, I did a case study for Harvard Business School. We provide a startup studio which incubates and accelerates businesses and a pre-seed / seed investment fund. We call it TinkerBarn Ventures.

Startup 105