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Startup Professionals Musings
AUGUST 9, 2023
When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. In these cases, you need testimonials, usage details, and return-on-investment examples.
Startup Professionals Musings
NOVEMBER 15, 2020
When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. In these cases, you need testimonials, usage details, and return-on-investment examples.
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Startup Professionals Musings
NOVEMBER 18, 2016
When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. In these cases, you need testimonials, usage details, and return-on-investment examples.
Both Sides of the Table
JULY 21, 2014
I’d like to do a few posts on what life looks like on the way up and perhaps how to keep your head on straight and avoid drinking your own Kool Aid because as I often advise entrepreneurs on irrational exuberance, “ In a strong wind even turkeys can fly.” ROI studies were published.
SoCal CTO
JUNE 9, 2010
Why Entrepreneurs Hate Lawyers. Facebook is about to try to dominate display ads the way Google dominates text ads - Chris Dixon , May 15, 2010 It is customary to divide online advertising into two categories: direct response and brand advertising. First off the two prezis and then the case study material (i used ERPLY as inspiration).
socalTECH
JUNE 1, 2009
Really soon you'll see we'll be editorializing products and helping people to choose gifts in a category an dhow to pick the right gifts. So you'll pick something a pink iPod 80G, add that product to your card. We've been doing case studies, and we've found that people don't want to be stuck with money and nothing to give.
InfoChachkie
DECEMBER 2, 2009
No one wakes up and says to themselves, “I need to buy that product I have never heard of before.” As Marketing Guru Guy Gabriel of Idea Engineering points out in Max Brand , viral marketing has made many an entrepreneur terminally ill. Tactics which can increase your customers’ lifetime value are discussed in Pour and Stir – Part III.
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