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10 Key Business Plan Elements Not In A Product Spec

Startup Professionals Musings

For the rest of us, we need a business plan, as well as a product plan. Some of you may be convinced that your product specification communicates the product message even better than a business plan, so why be redundant? Professional investors and even customers invest in people, rather than just a product.

Product 169
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

If you’re a technology startup you need to excel at product, of course. But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize.

Marketing 379
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Hacking Hacker News – How Wily Startups Leverage Social News Sites

InfoChachkie

The lessons learned by Divshot confirm that obtaining, and more importantly maintaining, visibility on the front page of a major social news site results from the congruence of three factors: audience, timing and engagement. If we hadn’t done well on Hacker News we would have needed to have some serious product/market fit discussions.".

News 198
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Top 30 Startup Posts for July 2010

SoCal CTO

Interesting patterns emerged: Everyone makes the same classes of error. recently did a lecture at a Babson MBA summer class on Entrepreneurial Leadership. No, that IS NOT a competitive advantage - A Smart Bear: Startups and Marketing for Geeks , July 12, 2010 This is part 1 of the series: 5 Lessons from 150 startup pitches.

Startup 217
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MakeSpace Raises an Additional $17.5 million and Unveils Strategy to Make Public Storage the Next Blockbuster Video

Both Sides of the Table

They are the classic case of the Innovator’s Dilemma because they fundamentally can’t innovate on their product and can’t lower costs or their business craters. And it’s easy to run circles around them as our product differentiation shows. Growing our Product Lines. It worked perfectly. This was painful.

Startup 150
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What I’ve Learned About Venture Funding

Both Sides of the Table

With perfect information and too much competition you pay up or they walk right down the street and get it from somebody else.” And if you’re lucky and hit product/market fit straight out of the gate – awesome. Money when you find product / market fit is an extreme differentiator. Now the AP class.

Funding 150
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These 10 Key Elements Make a Business Plan Fundable

Startup Professionals Musings

Every plan must start with the problem you are solving, not a description of your company and product. This is not the place for a detailed product specification, but an explanation of how and why it works, including a customer-centric quantification of the benefits. Competition and sustainable advantage. Solution and benefits.