Coach Ideas Sales Technical Review 
SoCal CTO
MARCH 4, 2010
I’ve worked with 30+ early-stage companies in all sorts of capacities (and spoken to many, many more), so I thought it might be worthwhile trying to classify the various ways that I’ve engaged in different technology roles in startups. It depends on the business, people, technologies, etc. Each situation is just a bit different.
Startup Professionals Musings
MAY 1, 2022
You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Marketing is everything these days. Marty Zwilling.
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Startup Professionals Musings
DECEMBER 5, 2014
You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Marketing is everything these days. Marty Zwilling.
Both Sides of the Table
APRIL 17, 2016
But they also take on issues in science, technology and management. I haven’t read the book nor deeply reviewed Project Aristotle but the conversation on this morning’s show really resonated with me. I have a board meeting coming up this week and I just reviewed the agenda.
Both Sides of the Table
NOVEMBER 19, 2009
The technology team disagrees on direction and wants resolutions. Your head of sales thinks she should fire somebody. You’re sales person is getting blocked by the CTO who says she shouldn’t go above him but the CTO isn’t approving the deal. So we discussed his ideas several times. This was such a guy.
Startup Professionals Musings
AUGUST 4, 2019
You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. Marketing is everything these days. Marty Zwilling.
Both Sides of the Table
JANUARY 4, 2014
I think as a tech industry we have bred a culture that places more emphasis on product excellence than managing human behavior. Yet talk with people at Twitter these days and many seem to feel like they are part of a movement – and that doesn’t just come due to product success. Those are the easy cases.
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