socalTECH

JUNE 9, 2010

For today's Insights and Opinions piece, we have an article from social media strategist Drew Mehl, who talks about why social media is so important in today's high tech world: Humans are wired as social creatures. Particularly with respect to conducting commerce. We thrive on interaction with each other.

Social Media 133

Social Media Media High Tech Commerce 133

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem?

Social Media 104

Social Media Media Marketing Social Network 104

Startup Professionals Musings

SEPTEMBER 14, 2018

Should they go after high-tech nerds for partners, or professional technologists? If your kids can use computers by age six, every entrepreneur ought to be able to stay current with the latest social media marketing and e-commerce technologies. The right answer for a good business partner today is neither of the above.

Technology 87

Technology High Tech Startup Social Media 87

Startup Professionals Musings

JUNE 4, 2010

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Develop a marketing strategy specific to this media.

Social Media 88

Social Media Media Marketing Startup 88

socalTECH

JULY 7, 2010

socalTECH.com has mined its proprietary database of high tech companies and entrepreneurs and identified just a few of the repeat entrepreneurs to watch in the region. His latest startup, Factual, is aimed at the data mashup and open data market. com, and was CEO of Vivendi Universal Net USA.

Southern California 228

Southern California Entrepreneur SoCal Mahalo 228

Startup Professionals Musings

AUGUST 27, 2016

Should they go after high-tech nerds for partners, or professional technologists? If your kids can use computers by age six, every entrepreneur ought to be able to stay current with the latest social media marketing and e-commerce technologies. The right answer for a good business partner today is neither of the above.

High Tech 58

High Tech Startup Social Media Entrepreneur 58

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a recent Harvard Business Review article , only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 115

Social Media Media Startup Social Network 115

socalTECH

SEPTEMBER 27, 2013

One of the most frequent questions from high tech startups is: where''s my exit? We don''t spend a lot of time there, except that we''re active investors and bankers who are affected by what''s happening in the IPO market. That''s why the IPO markets coming back is so critical. How about mergers and acquisitions?

Southern California 124

Southern California SoCal Commerce Invest 124

Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 106

Social Media Media Startup Social Network 106

Tech Zulu Event

MARCH 7, 2010

Checkout this amazing lineup of keynotes, panels, and talks during this high-level full day event. How can marketers interact real-time with the hard-to-reach youth demographic? Where should marketers and investors place their bets? And how does the mobile ecosystem compare with the early days of interactive marketing via PCs?

Mobile 40

Mobile Media Case Study Advertising 40

AeA Los Angeles Council

JULY 7, 2008

A colleague working at the National Science Foundation said to me, "The lag time between fundamental idea and marketable product is usually longer than policymakers are willing to consider." But the point is that these are the kinds of bills that would greatly benefit folks like you who work in the high-tech industry.

Education 45

Education Technical Review Research Web 2.0 45