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Hello Music Upgrades Social Commerce Service

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Los Angeles-based Hello Music , the social commerce marketplace run by Rick Camino, has updated its site, with a brand new design and features. includes new features like a social shopping feed; ability to like, pin, tweet, and comment on any products on the site; new, daily deals on gear and services; along with other enhancements.

Commerce 203
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BeachMint Launches Jewelry Site, JewelMint

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Los Angeles-based BeachMint , the stealth e-commerce startup headed by former MySpace exec Josh Berman and backed by Anthem Ventures, New Enterprise Associates, and others, has rolled out a new, fashion e-commerce site, JewelMint.

Sites 208
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Startup Combines E-Commerce, Augmented Reality

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The startup said today that it has launched a module for e-commerce platform PrestaShop. The link allows shoppers using PrestaShop's apparel e-commerce software to virtually "try on" outfits if they own a web camera. Zugara said it offers its software on a cost-per-click basis for shopping sites. READ MORE>>.

Commerce 187
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BeachMint Partners With Olsen Twins On New Site

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Los Angeles-based BeachMint has launched the second set of celebrity-focused, social commerce websites today, with the Olsen Twins, Ashley Olsen and Mary-Kate Olsen. According to Dualstar Entertainment Group, the Olsen's lifestyle and brand company, they have partnered with BeachMint to launch StyleMint , an online apparel site.

Sites 207
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Hollar No More, As Five Below Rebrands Site

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Los Angeles-based, low-cost e-commerce products site Hollar is no more, and will be swallowed up by new owner Five Below , six months after the acquisition of Hollar by Five Below. Financial details of that deal were not disclosed by either of the companies. It's unclear how much of Hollar's operations remain in Los Angeles.

Sites 203
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Provide Commerce Buys Mobile Gifting Firm Sincerely

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San Diego-based Provide Commerce , the company which owns such brands as ProFlowers, RedEnvelope, Gifts.com, and other e-commerce sites, announced this morning that it has purchase mobile gifting startup Sincerely, Inc. Financial terms of the acquisition were not disclosed. Sincerely had been based in San Francisco. READ MORE>>.

Commerce 147
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Celebrity E-Commerce Spreads To Silicon Valley With FabKids

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It looks like the trend--started in Los Angeles--to partner celebrity with e-commerce has spread to Silicon Valley. A San Francisco startup, Personalized Retailing, is joining the dozens of Los Angeles celebrity-with-e-commerce-subscription startups, saying today that it has raised $2.6M

Commerce 150