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7 Keys To An Engaging Framework For Social Media Mktg

Startup Professionals Musings

The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works.

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Balance Your Marketing Spending Between Free and Fee

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Long-term sales.

Marketing 127
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Bird launches Scoot Mopeds in Austin ahead of SXSW

TechCrunch LA

The new moped is the latest effort by Bird to diversify its product offerings to capture more customers. The SXSW festival has not been cancelled yet, although numerous companies are pulling out over concerns of the coronavirus. Some companies were already operating these services; this action created a regulatory framework.

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How New Ventures Can Avoid Conventional Media Costs

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Long-term sales.

Media 95
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5 Keys To Spending Your Time On The Right Work Items

Startup Professionals Musings

For survival, entrepreneurs need to be all about accomplishing results that matter for themselves, their team, and their customers. In an eye-opening Franklin Covey study, respondents indicated that 40 percent of their time was being spent on things that were not important to them or their companies. That’s productivity.

Framework 153
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Interview with David Loo, CEO and Founder of Perspectium

socalTECH

Loo--who was the very first employee at ServiceNow--explains what that means, and why companies use the startup's software. The company is all about data solutions which combine meaningful application frameworks together. I have been in IT service management for over 30 years, at companies even before ServiceNow.

SaaS 113
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5 Key Attributes Of A High-Performing Business Leader

Startup Professionals Musings

Thus, ever after years as an executive in IBM and other companies, I’m still looking for the magic. I was impressed by a recent book, “ The Leadership Star ,” by Brian Hartzer, an experienced business executive, offering a concise leadership framework that I believe embodies the key attributes that I recommend.

Framework 127