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Pull Investors to Your Business Plan With a Summary

Startup Professionals Musings

Modern investors love to first read a two-page summary of your business plan, formatted like a glossy marketing collateral sheet, with text well laid out in columns and sidebars, and a couple of relevant graphics. You may have already found several articles, web pages, or books about writing the perfect executive summary.

Summary 97
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Give Investors an Executive Summary That Rocks

Startup Professionals Musings

Modern investors love to first read a two-page summary of your business plan, formatted like a glossy marketing collateral sheet, with text well laid out in columns and sidebars, and a couple of relevant graphics. You may have already found several articles, web pages, or books about writing the perfect executive summary.

Summary 90
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Netflix Redux: Is It Ever OK to Fire Your Customers?

Both Sides of the Table

Some customer segments value the DVD business and these may be more price sensitive. Some customer segments value the convenience of instantly available films. Netflix needs to segment their customers and charge each what is appropriate. Netflix announced the changes to its company via a blog post. No, probably not.

Netflix 287
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6 Initiatives To Prep Your Startup For The Road Ahead

Startup Professionals Musings

Chris Musselwhite and Tammie Plouffe, in a classic HBR article on change readiness for large companies, define it as “the ability to continuously initiate and respond to change in ways that create advantage, minimize risk, and sustain performance.” Imbue customer change focus. In summary, change will happen.

Startup 116
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Investors Love a Concise Executive Summary

Startup Professionals Musings

Modern investors love to first read a two-page summary of your business plan, formatted like a glossy marketing collateral sheet, with text well laid out in columns and sidebars, and a couple of relevant graphics. You may have already found several articles, web pages, or books about writing the perfect executive summary.

Summary 55
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6 Key Rules To Stay Competitive In The Digital World

Startup Professionals Musings

As a business advisor, I have to recommend even to established companies that they review and revamp their competitive strategy now, even if it appears to be working today. The Wal-Mart home page is customized for each shopper based on location, local weather, and the customer search and purchase history.

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8 Key Disciplines Are Essential To Scale Any Business

Startup Professionals Musings

For example, one of the first home grocery delivery companies, Webvan, was so enamored with early traction in Silicon Valley, it raised and spent nearly a billion dollars and went public, before filing for bankruptcy three years later. Other customers routinely pay late, or only after they receive one or more prompts from you.

Metrics 86