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Los Angeles-based Talespin nabs $15 million for its extended reality-based workforce training tools

TechCrunch LA

It turns out the virtual and augmented reality companies aren’t dead — as long as they focus on the enterprise. Cornerstone, which led the Talespin Series B round, will also be partnering with the company to develop human resources training tools in virtual reality. Talespin previously raised $5 million in financing.

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7 Keys To Sustainably Enriching Your Customers’ Lives

Startup Professionals Musings

As I talk to many of you in my role as business advisor, I still often hear the concern for maximum return to the business and stakeholders, more than a passion for sustainably enriching the lives of your customers and team. This applies to your own team, as well as customers. Make every customer experience memorable.

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8 Ways To Ensure Customer Interactions Are Memorable

Startup Professionals Musings

Yet, as a business consultant, I often find minimal focus on improving employee engagement and assessing their customer-facing performance. For example, I commonly see metrics to keep track of revenue per employee, overtime, and absenteeism, but I don’t often see measures of overall customer satisfaction with individual employees.

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5 New Marketing Rules For Today’s Customer Generation

Startup Professionals Musings

New generations of customers respond better to the “ participative ” approach, where they get to provide input via social media and the Internet. Some call it a move from always “ hunting ” for new customers in the wild, to “gardening” or nurturing loyalty and value from the ones you already have.

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Using Generative AI to Drive Corporate Impact

TechEmpower

Key Functions with High Impact Generative AI is revolutionizing sales by enabling dynamic pricing and personalized customer interactions, boosting conversion rates and customer satisfaction. Post-sale, AI analyzes customer data to improve service and loyalty, making it a cornerstone of modern sales methodologies.

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7 Principles For Success As An Owner Or Team Member

Startup Professionals Musings

Unfortunately, in mature companies, a larger and larger percentage of employees forget company survival and customers as the objectives, and focus only on their own personal gain. People in larger organizations move away from day-to-day contact with the end customer, and focus becomes company internal and isolated.

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How To Keep Your Mature Company Young And Competitive

Startup Professionals Musings

I’m convinced that’s why most mature companies are slowing down or buying their innovation through acquisition, rather than building it. They assume that new tools and structures will have to be built along the way. Progress on the learning curve is their satisfaction. They don’t have a comfort zone or protocol to fall back on.