Startup Professionals Musings

MAY 27, 2023

With interactive social media and video everywhere, everyone needs to feel they have a relationship with their leaders, and every brand needs leader personification for customers to relate. Soon you won’t be able to name a business as one of your favorites if you can’t personally visualize and relate to company leadership.

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socalTECH

MAY 7, 2021

Santa Monica-based a href="[link] Cycle, a developer of software for market research, said it has rolled out a new tool to help with ongoing issue tracking for companies using continuous product development. The company said its customers include Peloton, Hulu, Thomson Reuters, Viacom, ro.co, Gymshark and others.

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Tool Santa Monica Hulu Research 113

socalTECH

OCTOBER 14, 2019

The software company--which is backed by KPN Ventures--says that its new product, Lens, provides network analytics for network operators, providing them with near real-time, granular and dynamic analysis of how customers are using their home or business networks. READ MORE>>.

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Startup Professionals Musings

DECEMBER 23, 2020

Today’s customers demand more than a good product; they expect a great customer experience. A few companies are leading the way, including Apple with their iPad and iPhone, offering irresistible stores with friendly experts, elegant packaging, and customer service that never ends.

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socalTECH

JUNE 11, 2020

Los Angeles-based Slingshot Aerospace , a startup which normally develops situational intelligence software, is helping to address some of the major issues to emerge out of the global COVID-19 pandemic, by helping to create an online mapping tool for finding food help. READ MORE>>.

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Berkonomics

SEPTEMBER 16, 2021

Here’s one for executives of any company with next generation products in mind. In many companies, there are quiet geniuses, wanting to work on projects outside of the daily focus of the department or company. Technology companies are prime targets for this problem. . First, let’s recognize the problem.

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Startup Professionals Musings

JUNE 23, 2021

Yet, as a business consultant, I often find minimal focus on improving employee engagement and assessing their customer-facing performance. For example, I commonly see metrics to keep track of revenue per employee, overtime, and absenteeism, but I don’t often see measures of overall customer satisfaction with individual employees.

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socalTECH

JUNE 6, 2019

Los Angeles-based ServiceTitan , which develops a suite of software aimed at helping home service businesses with such tasks as CRM, dispatching, marketing automation, and more, said it has integrated its tools with iManifold , a residential heating, ventilation, and air conditioning diagnostics tool. READ MORE>>.

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TechCrunch LA

SEPTEMBER 30, 2019

Two years after the Los Angeles-based fintech startup Dave launched with a suite of money management tools to save consumers from overdraft fees , the company is now worth $1 billion thanks to a nascent banking practice that had investors lining up. “We think the company is quite a bit more valuable than [$1 billion].

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TechCrunch LA

MARCH 3, 2020

It turns out the virtual and augmented reality companies aren’t dead — as long as they focus on the enterprise. Cornerstone, which led the Talespin Series B round, will also be partnering with the company to develop human resources training tools in virtual reality. Talespin previously raised $5 million in financing.

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Training Los Angeles Tool Cornerstone OnDemand 220

socalTECH

OCTOBER 12, 2020

Santa Monica-based Invoca , which provides call tracking and analytics software, says a new study it ran shows that website experience and customer experience has become much more important in the era of COVID-19, particularly in big ticket purchases. READ MORE>>.

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socalTECH

AUGUST 30, 2019

San Diego-based Housecall Pro , the startup which provides a number of different software products for home services contractors, announced on Friday that it has launched a new set of finance tools for its customers. The company said the new credit card payment features come via integration with Stripe.

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socalTECH

MARCH 11, 2014

Santa Monica-based CampaignEQ , the developer of marketing tracking tools, said today that it has launched a new product for affiliate and customer referral tracking for e-commerce providers Shopify, Magento, Big Commerce, and Business Catalyst. CampaignEQ said it tool starts at $19 a month. READ MORE>>.

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Startup Professionals Musings

DECEMBER 22, 2021

As I talk to many of you in my role as business advisor, I still often hear the concern for maximum return to the business and stakeholders, more than a passion for sustainably enriching the lives of your customers and team. This applies to your own team, as well as customers. Make every customer experience memorable.

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Startup Professionals Musings

MARCH 29, 2021

New generations of customers respond better to the “ participative ” approach, where they get to provide input via social media and the Internet. Some call it a move from always “ hunting ” for new customers in the wild, to “gardening” or nurturing loyalty and value from the ones you already have.

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socalTECH

APRIL 5, 2021

Los Angeles-based Pipeliner CRM, which develops customer relationship management software for sales teams, recently released a new update to its software, adding new reporting and analytics features.

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socalTECH

SEPTEMBER 21, 2016

According to the company, led by longtime CRM veteran Jon Ferrara, the updated software includes such new features as embedding within Office 365 and Google Apps; synchronizes contacts, emails, and calendars; new automatic market segmentation tools; personalized outreach emails; new templates for Gmail; and much more. READ MORE>>.

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Tool Template Santa Monica Email 100

socalTECH

DECEMBER 9, 2014

Woodland Hills-based online marketing services and software developer ReachLocal , which offers up its services to local businesses, said today that it has added a number of analytics and reporting tools to its platform. The company said the new tools will give customers information on ROI of their various online marketing efforts.

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ReachLocal Tool Woodland Hills Report 138

socalTECH

NOVEMBER 7, 2017

Los Angeles-based I.am+ , the tech startup started by pop star will.i.am , said on Monday that it has raised $117M in a venture funding round, and has launched itself into the artificial intelligence tools market for the enterprise. According to I.am+, the round includes Salesforce Ventures, along with other.

Tool 145

Tool Artificial Inteligence Los Angeles Software 145

socalTECH

JANUARY 23, 2013

If you are a millenial entering the workforce, what would you be most comfortable with -- a tool designed to work and look like a social network, or a tool built around an old fashioned corporate enterprise software UI? PromoJam debuted its brand new, self-service version of its social promotions tool today, PromoJam 2.0,

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Tool Services Social Network Template 190

Both Sides of the Table

DECEMBER 7, 2014

I spend a lot of time with startups and thus hear many companies talk about their approach to sales and their interactions with customers. From these meetings you can really tell the leaders that care deeply about their customers and those the look down on them. You’d be very wrong. You can’t.

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Customer Custom Venture Capital Software Review 341

socalTECH

JUNE 2, 2015

Shopatron said its new product, Local Product Search, helps customers find products from brands, offering up real time, local product inventory to those customers. The company says its new tool instead directly points consumers at available inventory of product.

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TechCrunch LA

NOVEMBER 6, 2019

Five years ago, when the Los Angeles-based enterprise software startup Replicated first launched, it was one of a number of contenders looking to bring containerized software development tools to businesses. For more advanced cluster operators, the KOTS tools provide integrations that set up an application for automated day-2 operations.

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Tool Develop Development Software Development 113

TechEmpower

JULY 31, 2023

How does it meet customers’ needs? One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects? Customer Lifetime Value (CLV) How much money will your business generate from each converted customer? What does the business do?

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Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Some consider direct mail very expensive or dead as a lead-generation tool.

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Customer Custom Marketing Startup 146

socalTECH

JUNE 16, 2020

Los Angeles-based online electronics retailer Newegg is looking to attract people interested in building their own, custom computers, with a new "PC Builder", the company said today. The company said its Newegg PC Builder lets users configure their own custom computer, without having to consider the issues of hardware compatibility.

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NewEgg Tool Marketing Customer 113

socalTECH

DECEMBER 10, 2013

Santa Monica-based SHIFT , which develops real time, online advertising and marketing tools, announced this morning that it has raised $6M in a Series B funding round. The company said the funding came from DN Capital, and will go towards international expansion in Europe. SHIFT said it has now raised $14M in funding. READ MORE>>.

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Tool Marketing Santa Monica Advertising 174

Berkonomics

MAY 30, 2019

Using new tools in a social age. And the best way to do this is with the placement of a case study, a story told about and by a satisfied customer with something to say about how your product solved their problem or pain. That story can be in print or in multimedia form. And as a result, more money is flowing into story-telling.

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Case Study Study Customer Custom 120

TechEmpower

MARCH 4, 2024

Key Functions with High Impact Generative AI is revolutionizing sales by enabling dynamic pricing and personalized customer interactions, boosting conversion rates and customer satisfaction. Post-sale, AI analyzes customer data to improve service and loyalty, making it a cornerstone of modern sales methodologies.

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Generative AI TechEmpower CTO Hire Outsource Development 295

TechCrunch LA

JUNE 28, 2018

Keeping the focus squarely on tools for artists and designers the company talked up its tools like Zync Render, which Google acquired back in 2014 , and Anvato, a video streaming and monetization platform it acquired in 2016. in Los Angeles. “That worldwide reach is very important,” Grignon said.

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Hollywood Cloud Computing Netflix Google 254

socalTECH

MARCH 13, 2013

PublishThis , the Los Angeles startup headed by Matt Kumin, has enhanced the firm's online, content marketing and curation management tool. The firm said the latest version of its platform is aimed at brands, retailers, media companies, and trade associations, to help them scale their content efforts across digital channels.

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Content Tool Legalzoom News 171

Startup Professionals Musings

MARCH 14, 2022

I know companies who collect sensitive data from consumers all the time, and still seem to keep a trusted image (Amazon.com, Ebay). But that is just the beginning of the opportunity to provide or take advantage of the new power and tools on the Internet. Make your company visible, reachable and responsive through social networks.

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Customer Custom Technical Review Symantec 137

Startup Professionals Musings

NOVEMBER 15, 2019

Further, based on results from the annual Sierra-Cedar HR Systems Survey , businesses that use data and tools in their people management, rather than traditional manual processes, see a 79% higher return than other organizations, suggesting the time is ripe for relying on data and analytics. Working on the wrong problem or assumption.

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Metrics Tool Statistics Entrepreneur 98

TechCrunch LA

SEPTEMBER 23, 2020

After operating in stealth mode for about two years, First Resonance , a company founded by former SpaceX engineers, is finally showing the world their software toolkit designed to let manufacturers make things using the processes employed by their former boss.

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SpaceX Tool Los Angeles Design 248

Berkonomics

APRIL 27, 2023

Everyone who manages a company, a workgroup or a sales force wants to write as many new deals as possible and is usually wary about doing anything that might threaten the positive outcome of a pending sale. Reasons your customer might hesitate. The most powerful tool you have in a sales environment is a deadline.

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socalTECH

JULY 8, 2013

San Diego-based enterprise IT software developer ServiceNow has signed up a new customer in Colorado, the firm reported today. ServiceNow said that the Colorado Springs Utilities has implemented the company''s cloud-based, software-as-a-service products for managing its IT services. Financial details of the win were not disclosed.

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Startup Professionals Musings

MARCH 4, 2019

Is your marketing focus product-centric or customer-centric ? With a wealth of products now available, customers look for the most memorable experience , not just the best product. Amazon is very customer-centric, but it can make all the difference in retail as well as online. Status factors are more important than demographics.

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Customer Custom Product Metrics 85