Startup Professionals Musings

SEPTEMBER 1, 2023

Having the best solution is a good start these days, but a solution alone is no longer enough to keep customer attention and loyalty. Michelli, with inspiring stories on how one well-known company, Mercedes-Benz, made the transition and is profiting as a result. Tie customer experience to all compensation and recognition.

Custom 106

Custom Customer Startup Competition 106

Startup Professionals Musings

MAY 27, 2023

With interactive social media and video everywhere, everyone needs to feel they have a relationship with their leaders, and every brand needs leader personification for customers to relate. Soon you won’t be able to name a business as one of your favorites if you can’t personally visualize and relate to company leadership.

Custom 140

Custom Customer Social Media Metrics 140

Berkonomics

JULY 27, 2017

Your customers know what they want more than you do. This week’s insight came from personal experience and from a good friend who advanced the notion of the “teacher-customer” years ago. The customer would be the first to receive the new functionality in a new release. Find one to teach you.

Custom 243

Custom Customer Design Conference 243

Berkonomics

AUGUST 13, 2011

The powerful words are “What if…” followed by an ever-deeper question that follows the possible results of an action, or a decision based upon the last “What if” question. One stated that he asked “what if” the U.S. What if” are two very powerful words when used together.

Develop 191

Develop Development .Net Competition 191

TechEmpower

JULY 31, 2023

What does the business do? How does it meet customers’ needs? One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects? Customer Lifetime Value (CLV) How much money will your business generate from each converted customer?

Metrics 260

Metrics Startup Slides Technical Review 260

Startup Professionals Musings

SEPTEMBER 16, 2020

For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Customer personalities define customer experience, and sets what they love, and what they hate. Display real customer value feedback versus value claims.

Custom 158

Custom Customer Social Media Satisfaction 158

Startup Professionals Musings

OCTOBER 30, 2022

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” These decisive moments, and how to respond, are outlined in Robert H. Build a relationship and trust quickly.

Custom 146

Custom Customer Startup Course 146

Startup Professionals Musings

SEPTEMBER 3, 2023

More than ever before, people want to buy from, work for, and invest in companies that matter. Your company and team members have to be seen as going above and beyond to solve the problems of internal and external customers. Assemble the best team to assimilate and design what is needed.

Company 116

Company Companies Custom Customer 116

Berkonomics

SEPTEMBER 16, 2021

Here’s one for executives of any company with next generation products in mind. In many companies, there are quiet geniuses, wanting to work on projects outside of the daily focus of the department or company. So, what is your strategic priority? Technology companies are prime targets for this problem. .

Company 156

Company Companies Resource Cloud Computing 156

Startup Professionals Musings

MAY 15, 2023

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. Now customers seek out people who are willing and able to add value, with expertise and insight, even before they have a product. The key is consistency.

Content 104

Content Custom Customer Marketing 104

Both Sides of the Table

DECEMBER 7, 2014

I spend a lot of time with startups and thus hear many companies talk about their approach to sales and their interactions with customers. From these meetings you can really tell the leaders that care deeply about their customers and those the look down on them. You’d be very wrong. If not, somebody else will.

Custom 341

Custom Customer Venture Capital Software Review 341

Startup Professionals Musings

DECEMBER 13, 2020

Having the best solution is a good start these days, but a solution alone is no longer enough to keep customer attention and loyalty. Michelli, with inspiring stories on how one well-known company, Mercedes-Benz, made the transition and is profiting as a result. Tie customer experience to all compensation and recognition.

Custom 168

Custom Customer Services Startup 168

Startup Professionals Musings

SEPTEMBER 19, 2021

In fact, only 100 of the 10,000 multimillion-dollar consumer companies around the world can claim to be an “apostle brand” – one that inspires enduring trust, loyalty, and endorsement. The challenge of every startup is finding that balance between solving a real problem today, and giving customers the courage to make a leap forward.

Company 152

Company Companies Startup Custom 152

Startup Professionals Musings

APRIL 2, 2022

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. High-technology product startups, without customers, don’t make a business. Solis outlines the heuristics of social psychology that are key to building positive customer experiences today.

Custom 122

Custom Customer Social Media Technical Review 122

Startup Professionals Musings

FEBRUARY 25, 2022

I’m sure you have all noticed how today’s customers have changed the way they shop, but I still find, as an advisor and consultant, that many of you aren’t sure how to deal with the new mode, or are still waiting for things to get back to the old normal. Convenience is in the eye of the customer, not your company.

Demand 126

Demand Custom Customer Startup 126

Berkonomics

MAY 9, 2024

Test yourself as to whether you can identify the size of your market niche, and whether you can overcome the many barriers to access customers within your niche. What can you prove as a barrier to entry for competitors? A strategic relationship with one or more of the largest customers? Where in industry life cycle?

Patents 156

Patents Pricing Ideas Marketing 156

Startup Professionals Musings

SEPTEMBER 25, 2020

The world keeps changing, and visible business strategies that worked well in the past, including being the premium brand or low price producer, simply don’t get the customer loyalty they once did. Today, customers are looking for real relationships, a memorable shopping experience, and satisfaction of a higher purpose.

Custom 133

Custom Customer Satisfaction Examples 133

Berkonomics

JUNE 27, 2019

Especially in your growing company, you are drawn into daily process issues by all of your direct reports, often responding to questions and problems, leaving little time for strategic thought. And that behavior results in leaving little time for outreach to the most critical component in your chain – your key customers. Find the pain.

Custom 120

Custom Customer Course Email 120

Startup Professionals Musings

JANUARY 11, 2020

They forget that adapting their company and themselves as their customers evolve is the key to long-term survival. Think of Blockbuster and Toys ‘R’ Us , both of whom missed customer changes and the move to online. Create an overt strategy to react to emerging customer trends. Remember when you were a startup?

Custom 143

Custom Customer Examples IBM 143

Startup Professionals Musings

AUGUST 24, 2022

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Mr. Everhart distills his leadership insights from many decades in one of the largest business-to-business marketing agencies, working with companies across the country. Don’t forget it.

Custom 100

Custom Customer Acquisition Technical Review 100

Startup Professionals Musings

AUGUST 22, 2020

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. Now customers seek out people who are willing and able to add value, with expertise and insight, even before they have a product. The key is consistency.

Custom 127

Custom Customer Marketing Content 127

Startup Professionals Musings

JANUARY 5, 2020

As an advisor to entrepreneurs, I find that I often have to remind them that the world of customers has changed since they started their last business. Pushing yourself on customers by touting features and price doesn’t work anymore. Use analytics to see why customers are buying, as well as what.

Custom 133

Custom Customer Social Media Startup 133

Berkonomics

AUGUST 21, 2014

Conversely, if less than ten percent say this, those companies or products would have a hard time getting traction in the marketplace. Conversely, if less than ten percent say this, those companies or products would have a hard time getting traction in the marketplace. What a great test. He goes on to quantify the response.

Custom 228

Custom Customer Case Study Email 228

Berkonomics

OCTOBER 19, 2023

As my enterprise computer software company which produced innovative lodging systems for hotels and resorts grew quickly, we found ourselves straining to keep up with the hiring and training of good customer support representatives, a critical part of the equation then and still so today in the 24-hour environment of hotel front desk operations.

Training 156

Training Resource Custom Customer 156

Startup Professionals Musings

DECEMBER 16, 2020

In my role as a mentor to aspiring entrepreneurs, I find that many of you have your most creative ideas for your company’s first big bang , but often get bogged down with details as the company grows. Send the message often that you want to hear what people really think, and they won’t be punished for disagreement or taking a risk.

Company 148

Company Companies Ideas Mentor 148

TechCrunch LA

SEPTEMBER 30, 2019

Two years after the Los Angeles-based fintech startup Dave launched with a suite of money management tools to save consumers from overdraft fees , the company is now worth $1 billion thanks to a nascent banking practice that had investors lining up. “It’s one thing to help people with budgeting. .

Company 262

Company Companies Startup Tips 262

Tech.Co

JUNE 24, 2022

A number of tech companies have made the headlines this week for hiring new members of staff, only to rescind such offers before they start. It comes amid what digital currency investors have dubbed ‘crypto winter’ – the mass sell-off of cryptocurrencies and a subsequent plummet in the value of assets like Bitcoin and Ether.

Technical Review 133

Technical Review Company Companies Startup 133

Berkonomics

JUNE 22, 2023

Test yourself as to whether you can identify the size of your market niche, and whether you can overcome the many barriers to access customers within your niche. What can you prove as a barrier to entry for competitors? A strategic relationship with one or more of the largest customers? Where in industry life cycle?

Patents 286

Patents Pricing Ideas Marketing 286

Both Sides of the Table

SEPTEMBER 28, 2014

But what IS the right amount of burn for a company? Here’s overall what you need to know. Burn rate in case you don’t know is the amount of money a company is either spending (gross) or losing (net) per month. I often see companies burning $100,000 per month (net) looking to raise $6-8 million.

Startup 383

Startup Company Companies .Net 383

Startup Professionals Musings

FEBRUARY 3, 2020

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” These decisive moments, and how to respond, are outlined in Robert H. Build a relationship and trust quickly.

Custom 124

Custom Customer Startup Course 124

Startup Professionals Musings

MARCH 14, 2022

I continue to believe that most of the data gathering in the real world, and on the Internet, is done by businesses to help you find what you want, protect you, and improve your experience, rather than invade your privacy or scam you. Make your company visible, reachable and responsive through social networks.

Custom 137

Custom Customer Technical Review Symantec 137

socalTECH

MARCH 14, 2018

As part of our sponsor relationship with the conference, we're running a series of interviews with speakers from the conference about their experience in the area of recurring revenues, customer service, and similar topics. What's the biggest lesson you've learned about retaining and keeping your customers using the subscription model?

Custom 166

Custom Customer Conference Social Media 166

Berkonomics

DECEMBER 29, 2022

Your four WHAT questions…. What is the problem, the marketplace, the value added? What is the urgent need, the reason people will pay, the positive effect upon the enterprise by making this happen? What if we could do it better, do it in a new way, do it to attract new customers, do it to distance ourselves form the competition?

Design 156

Design Framework Ideas Custom 156

Both Sides of the Table

JULY 9, 2013

This is final part of a series that describes a sales methodology for technology companies or frankly many other types of companies, too. We developed this at our first company and called it PUCCKA – the overall methodology is described here. What does it mean for the purchasing process to be aligned? Compelling Event.

Custom 324

Custom Customer Marketing Newsletter 324

Startup Professionals Musings

NOVEMBER 17, 2018

For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Customer personalities define customer experience, and sets what they love, and what they hate. Display real customer value feedback versus value claims.

Custom 100

Custom Customer Social Media Training 100

Berkonomics

FEBRUARY 6, 2014

Creating a gerat company in a relative vacuum is an exercise in complete trust that the entrepreneur knows what’s best for the customer, perhaps even without interaction with such a customer. The first step : Involve potential customers early. And if so, what was the response? In what related universe?

Company 229

Company Companies Startup Custom 229

Startup Professionals Musings

JUNE 11, 2023

For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Customer personalities define customer experience, and sets what they love, and what they hate. Display real customer value feedback versus value claims.

Custom 131

Custom Customer Social Media Training 131