Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO).

Paid Search 90

Paid Search PPC Organization SEO 90

socalTECH

AUGUST 8, 2016

Last week El Segundo-based Wpromote acquired fellow marketing agency Standing Dog, in a deal which brings the company to 260 employees, and continues to grow the company. Tell our readers who haven't heard of Wpromote, what your business is all about? Mike Mothner: The key is, we have been selective about who we work with.

Acquisition 100

Acquisition Paid Search El Segundo SEO 100

InfoChachkie

NOVEMBER 3, 2014

The combination of Search and Social is redefining the way marketers are allocating their ad budgets. According to Jared Belsky, President, 360i , “We see Search and Social as a 24 hour real-time consumer focus group that helps us stay on top of what consumers care about for our brands.

Entrepreneur 210

Entrepreneur Commerce Sites Social Network 210

Startup Professionals Musings

NOVEMBER 12, 2013

If your web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. Paid search” will mitigate this to some extent, but is not a sustainable strategy. For additional tips and advice, and information about Visa''s small business solutions, follow @VisaSmallBiz and visit [link].

Social Media 93

Social Media Content Startup Web 93

Jason Nazar

MAY 1, 2016

For example, if it costs $1,000 on Google paid search to get 500 people to visit your site and five of those people purchase an item, your CAC is $200 ($1,000/5). In many cases, before the sale is complete, you’ll also measure your cost per lead (CPL) as in-between step in order to collect data about the user to remarket to them.

Marketing 40

Marketing CPC Metrics .Net 40

Jason Nazar

NOVEMBER 1, 2015

For example, if it costs $1,000 on Google paid search to get 500 people to visit your site and five of those people purchase an item, your CAC is $200 ($1,000/5). In many cases, before the sale is complete, you’ll also measure your cost per lead (CPL) as in-between step in order to collect data about the user to remarket to them.

Marketing 40

Marketing CPC Metrics .Net 40

InfoChachkie

DECEMBER 2, 2009

Paid Search – Customers which click on sponsored ads associated with search keywords fall into this category. Google’s market capitalization is in the stratosphere for a reason – keyword search advertising is highly effective. Some might be from banner ads and others may arise from an email campaign. .

Customer 164

Customer Custom Advertising SEM 164