enchantment Companies Related Topics 
InfoChachkie
SEPTEMBER 28, 2011
Guy’s latest book, Enchantment , was released in March of 2011, to overwhelmingly upbeat reviews. As Guy notes in the accompanying video interview, his primary goal with Enchantment is to reach a broader audience, beyond the high-tech, startup world. I think Google+ is a great, great mechanism for enchanting people.”.
Startup Professionals Musings
DECEMBER 13, 2020
Michelli, with inspiring stories on how one well-known company, Mercedes-Benz, made the transition and is profiting as a result. Ask key team members to step outside the company and record their experience as a customer looking in. I remember the classic book, “ Driven to Delight ,” by Joseph A. Then let them apply their own input.
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Startup Professionals Musings
SEPTEMBER 4, 2021
I define these products and services as “solutions” (customers buy solutions to a problem), but Guy Kawasaki more generically calls them causes, meaning any new idea, company, or service. As Guy says, “in a perfect world, you are so enchanting that your cause doesn’t matter, and your cause is so enchanting that you don’t matter.”
InfoChachkie
APRIL 30, 2012
In his book Enchantment , Guy Kawasaki encourages entrepreneurs to immerse their audience in their “cause”, in order to enchant them. If you care to learn more about the enchantment process, you may want to watch my interview with Guy HERE , in which he provides a number of enchanting tips and tricks.
Startup Professionals Musings
AUGUST 2, 2013
I define these products and services as “solutions” (customers buy solutions to a problem), but Guy Kawasaki more generically calls them causes, meaning any new idea, company, or service. As Guy says, “in a perfect world, you are so enchanting that your cause doesn’t matter, and your cause is so enchanting that you don’t matter.”
Startup Professionals Musings
DECEMBER 24, 2016
I define these products and services as “solutions” (customers buy solutions to a problem), but Guy Kawasaki more generically calls them causes, meaning any new idea, company, or service. As Guy says, “in a perfect world, you are so enchanting that your cause doesn’t matter, and your cause is so enchanting that you don’t matter.”
InfoChachkie
JULY 7, 2011
Make Mistakes On Someone Else’s Dime – My students are sometimes surprised that I advise them to first work in an industry in which they have an interest, rather than starting a company right out of school. In a company’s early days, it is often the developers and product marketing team who must create the product.
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