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If You Don’t Define Your Personal Brand the Market Will

Both Sides of the Table

I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all. Yet as obvious as it is to create messaging for your company, many people don’t consider their personal brands.

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5 Strategies Recommended For Successful Bootstrapping

Startup Professionals Musings

As an advisor to entrepreneurs, I often hear the desire to run their own company, to avoid having someone else telling them how to run the business. Although board members should be compensated to assure commitment, I suggest company shares rather than cash. Avoid family members and close personal friends.

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Interview with Julie Novack, PartySlate

socalTECH

Looking for someone who can put together that perfect wedding or corporate event? PartySlate (www.partyslate.com)--which is backed by a slate of LA area investors--offers up a place to browse photos on events, find venues, and most importantly, planners who put those events on, so your next big event can be an unforgettable one.

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Startup Mentors

SoCal CTO

Then we discussed how they could go about finding this startup business advisor. Great question and I believe that just like finding a Technical Advisor for your startup is critical, finding a good mentor is critical. These are not mutually exclusive and good mentors and advisors get into both. For me, I'd use LinkedIn.

CTO Coach 259
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Interview with Erik Rannala, MuckerLab

socalTECH

First and foremost, we're focused on making companies become successful. If you're familiar with YCombinator or TechStars, you know that companies also get access to a deep network of top tier mentors and advisors, who help them with a variety of things, such as product marketing, go-to-market, and funding.

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Apply Hospitality-Driven Thinking to Your New Venture

Startup Professionals Musings

As a self-made entrepreneur and former chairman of Diamond Resorts International, he asserts that the five biggest companies by market value today, Google, Facebook, Microsoft, Amazon, and Apple, aren’t really tech, but hospitality companies. All team members must share the same mission, vision or core values.

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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

The truth is – there isn’t a “right&# answer so for your company. Most people totally advise against stealth. And these ideas have ways of seeping into board discussions with portfolio companies as in, “have you ever thought about trying A, B or C?&# You need some guidelines to make decisions.

Marketing 380