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Pull Investors to Your Business Plan With a Summary

Startup Professionals Musings

Modern investors love to first read a two-page summary of your business plan, formatted like a glossy marketing collateral sheet, with text well laid out in columns and sidebars, and a couple of relevant graphics. You may have already found several articles, web pages, or books about writing the perfect executive summary.

Summary 97
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Is it your brilliant plan or your execution?

Berkonomics

My experience personally reviewing over three hundred executive summaries each year, all sent to me unsolicited, seems to bear out the truth in Tyson’s statement. Tyson’s insight into the realities of the market. The ‘punch in the face’ is analogous to dealing with the business plan when it intersects with the realities of the market.

Summary 156
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Give Investors an Executive Summary That Rocks

Startup Professionals Musings

Modern investors love to first read a two-page summary of your business plan, formatted like a glossy marketing collateral sheet, with text well laid out in columns and sidebars, and a couple of relevant graphics. You may have already found several articles, web pages, or books about writing the perfect executive summary.

Summary 90
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Investors Love a Concise Executive Summary

Startup Professionals Musings

Modern investors love to first read a two-page summary of your business plan, formatted like a glossy marketing collateral sheet, with text well laid out in columns and sidebars, and a couple of relevant graphics. You may have already found several articles, web pages, or books about writing the perfect executive summary.

Summary 55
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It’s mostly in the execution.

Berkonomics

My experience personally reviewing over three hundred executive summaries each year, all sent to me unsolicited, seems to bear out the truth in Tyson’s statement. The ‘punch in the face’ is analogous to dealing with the business plan when it intersects with the realities of the market. Anyone can build a good – or great – plan.

Startup 245
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8 Indicators Of The Innovation Focus In Your Business

Startup Professionals Musings

Typically, these companies are relishing prior successes, as did Blockbuster and Kodak in their heyday, or are totally risk-averse, as is the case with many mature businesses and government entities. I see this often in highly regulated markets, and ones driven by bureaucrats. Maturing proficiency with innovation metrics.

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6 Initiatives To Prep Your Startup For The Road Ahead

Startup Professionals Musings

Despite their own focus on changing the world, they often forget that they too have to change rapidly and often as the market evolves. Since the startup environment is usually more volatile, the challenge there in balancing advantage, risk, and performance, is more critical than in big companies. In summary, change will happen.

Startup 116