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Faceoff: Social Media versus Paid Search Marketing

SoCal Tech Calendar

Wednesday, March 17, 2010 -- Faceoff: Social Media versus Paid Search Marketing. Social media advocates tell you that you need to be active on LinkedIn and become a Blogger. They tell you that your company must have a Facebook fan page and a Twitter following. Techbizconnection. Which is better for Lead Generation?

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The Search Agency Launches Award Program

socalTECH

The Search Agency , the Los Angeles-based search marketing agency and online marketing firm, said today that it has launched its own, annual awards program called the Stars of Search Award. The company said the awards will be given as part of the Direct Marketing Association''s annual conference. READ MORE>>.

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imFORZA Spins Out of The Design People

socalTECH

El Segundo-based imFORZA , an online Internet marketing agency, said today that it has been acquired and spun off from parent company The Design People. imFORZA provides search engine optimization, paid search advertising, social media marketing, and other related services.

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Convertro Launches New Product

socalTECH

The firm said its product provides "attribution credit" to those assets--which it calls owned media assets--even though those third party sites do not support first party analytics tags. Convertro is trying to better track conversions and visitors, and attribute those to different online advertising and outreach. READ MORE>>.

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Local.com Drops LEC Billing Acquisitions

socalTECH

The company also explained it will make its platform available to yellow pages and regional media publishers. Local.com claimed the switch came after success of its OCTANE360 platform, however, LEC billing companies have also been facing scrutiny from the FTC and others for billing users for services they did not want or did not want.

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Interview with Jonathan David, Tapstone

socalTECH

For our profile today, we had a chat with Jonathan David , the CEO of Los Angeles-based Tapstone (www.tapstone.com), a company providing media buying and optimization. We spoke with Jonathan about the company and where it fits into the advertising market. What is Tapstone all about? Where do you fit into the ad market?

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Interview With Mike Mothner, Wpromote On Growth, Acquisitions

socalTECH

Last week El Segundo-based Wpromote acquired fellow marketing agency Standing Dog, in a deal which brings the company to 260 employees, and continues to grow the company. If it's a digital channel, and there are customers to connect with, we are looking to help those companies grow. What are your thoughts on that?