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Impact Acquires ACTIVATE

socalTECH

Santa Barbara-based Impact , which develops partnership management software, said this morning that it has acquired ACTIVATE , an influencer marketing platform which provides influencer discovery, program workflow, measurement, and analytics. Financial details of the acquisition were not announced. READ MORE>>.

Activity 100
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Impact Collects $75M In Investment Round

socalTECH

According to the company, the funding will go towards accelerating development of its platform, for go-to-market and regional expansion, and other growth efforts. The company was founded in 2008.

Invest 113
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Launchpad LA – 10 Startup Companies to Watch

Both Sides of the Table

Thursday night was the unveiling of the newest batch of Launchpad LA companies. Commission Junction, MySpace, TicketMaster and many more. Have a look at the companies below. The ten companies selected for the programe are: • AccessDNA : – Think WebMD for genetic information.

Company 276
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Impact Rolls Out New Deep Linking Support For Mobile Affiliates

socalTECH

Santa Barbara-based Impact , which develops software used by brands to manage partnership and affiliate programs, has launched a new product to help those companies with managing mobile linking. The company said the move will help marketers drive more revenue and higher mobile conversion rates. READ MORE>>.

Mobile 113
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Impact Radius Gets $30M For Affiliate Marketing Software

SoCal Tech Calendar

Santa Barbara-based Impact Radius , which develops digital marketing and affiliate marketing software, has raised $30M in a funding round, according to the company. Impact Radius--let by startup veteran Per Pettersen--said the new funding will go towards its platform, fund developmentof new products and services, and also to global expansion.

Software 100
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Metacloud Launches Private Cloud Service

socalTECH

Pasadena-based Metacloud , the venture-backed provider of OpenStack-based cloud services has launched its own private cloud service, the company said this morning. MetaCloud had previously only provided its services via an on-premise offering, helping companies to manage their own OpenStack deployment. READ MORE>>.

Services 164
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GonnaBe Helps Users Plan Social Events, Activities

socalTECH

Los Angeles-based GonnaBe , the startup headed by Hank Leber, rolled out its platform this week, releasing a new iPhone application which the startup says acts as the "crystal ball for your social life.". The firm said it has already partnered with such brands as Anheuser-Busch and Ticketmaster/LiveNation to help users find events.

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