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How to Start a Podcast

Tech.Co

Today, major media prognosticators including market research company Forrester and the Interactive Advertising Bureau foresee podcasting as the next billion-dollar media market , with a report from the latter saying that one-billion-dollar mark could be surpassed as soon as 2021. There are two main ways to get your own RSS feed.

RSS 104
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From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

John Lusk, along with his Co-Author Kyle Harrison, leveraged their humble company''s newsletter into The MouseDriver Chronicles , a New York Times bestselling book. Upon graduation from Wharton, John and Kyle launched a startup based upon a simple, pedestrian product: a computer mouse shaped like the head of a golf driver.

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Startup Lessons From Pink Floyd’s Dark Side Of The Moon

InfoChachkie

Their deep understanding of their customers, an uncompromising drive to create a quality product and the courage to ignore the music industry's formulaic approach to producing hits resulted in the creation one of the top selling non-compilation albums of all time. This audience feedback allowed the band to iteratively modify their creation.

Startup 269
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Guerilla Marketing, Brad Feld Style

InfoChachkie

companies should… focus on building amazing products. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible. Instead of focusing on marketing as an activity… integrate it into (your) products.”. Foundry Group Goes Guerilla.

Marketing 233
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Here’s How You Get A VC To Pull Out Their Checkbook

InfoChachkie

The Company. What does your pain reliever look like, how is it implemented by the customer and what future products do you expect to roll out? What does your pain reliever look like, how is it implemented by the customer and what future products do you expect to roll out? Who do I write the check to and where do I send it?

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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. I started with the hosted version and then migrated to an installed version so I could use Google Analytics and some other products. Don’t just write a carbon copy of what somebody else is doing. Every time I write a post I send it out on Twitter.

Blogging 286
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Twitter Networks are Different than Social Networks

Both Sides of the Table

I’ve talked about how Twitter is a new form of RSS (curated RSS), it’s a a new form of IM / SMS , it’s a place where business is conducted and it’s a place where advertising will drive leads due to the link sharing nature of Twitter. I think they’re missing something. I instantly loved the guy.